The Property Perspective
From hidden gems to billion-dollar deals, this is The Property Perspective - where seasoned real estate pros reveal how they spot value others miss, and industry disruptors share the unconventional strategies reshaping real estate.
The Property Perspective
Building a Real Estate Empire: Casey Ryan's Journey from Flipping Jeeps to Mastering the Market
Vegas-based investor Casey Ryan reveals the secrets to scaling a real estate empire with efficiency and precision. Discover how Casey transformed his juggling act of school, side hustles, and real estate into a $6 million powerhouse. With his strategic focus on hiring, deal analysis, and using unconventional methods, Casey provides a roadmap for maintaining high revenue with a lean team of ten or fewer. His journey from flipping Jeeps to flipping houses is a testament to the power of commitment and strategic focus.
Commitment, discipline, and prioritizing the process over immediate profits are key themes we'll explore. Casey's insights emphasize the vital learning curve for new real estate investors, transitioning from flipping to wholesaling, and understanding the entire investment process—from acquisition to sale. Our conversation highlights the importance of a strong support system and the delicate balance between professional ambitions and personal life, ensuring meaningful achievements in both realms. These invaluable lessons are not just about business but about personal growth and fulfillment, too.
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00:00 - Hope (Announcement)
How do you scale to 200 deals a year with a team of 10 or less? On this episode of the Property Perspective, jesse Burrell sits down with Casey Ryan, a Vegas-based investor who's built a $6 million plus operation by staying lean, efficient and laser-focused. They break down hiring strategies, deal analysis and the systems behind running a high-profit real estate business, from hidden gems to billion-dollar deals. This is the Property Perspective, where seasoned real estate pros reveal how they spot value, others miss and industry disruptors share the unconventional strategies reshaping real estate. Now here are your hosts.
00:39 - Jesse Burrel (Host)
My name is Jesse Burrell, I am the CEO of Batch Service and I am so excited to have on an absolute crusher, mr Clean himself. Casey Ryan, what is going on? Brother? I appreciate you coming on. I know how busy you are and I am so, so excited to dive in to what you do and how you do it. But before we get started, let's give the audience a quick introduction of yourself.
01:05 - Casey Ryan (Guest)
Sure yeah. So I'm Casey Ryan. I am based out at Born and Raised in Vegas. My company is we Buy Any Vegas House and we do a ton of wholesale and fix and flip out here, and then I've got some rental portfolio or rental properties out in Oklahoma as well, but my primary day to day is the fix and flip and wholesale in Vegas.
01:26 - Jesse Burrel (Host)
Yeah, and when did you get started in real estate investing?
01:32 - Casey Ryan (Guest)
So I did my first deal in 2013. I was just spending a couple summers kind of let's call it interning, and then I went full time in 2015.
01:49 - Jesse Burrel (Host)
in 2015. Awesome. And then, um, let's go to, you know 2024, how many deals? Um, how big is your team right now? How many deals did you do in 2024? And, um, you know, I know your revenue and what was your revenue. If you don't mind sharing it, if, if you just want to say multiple millions, that's totally fine too.
02:03 - Casey Ryan (Guest)
Okay, um, yeah, so two, uh 2024, we did, I think we just write about a 200 deals, um, and then we did about roughly 6 million in revenue and gross revenue, um, and then uh, yeah, well, those are the two questions, right.
02:22 - Jesse Burrel (Host)
Nope, how many people on your team.
02:24 - Casey Ryan (Guest)
Sorry, We've got two outside sales, two inside sales, a transaction coordinator, project manager. For the flip side of stuff on the construction, we've got a disposition guy and my mom does all my bookkeeping.
02:41 - Jesse Burrel (Host)
So, counting yourself, there's nine or ten of you, and that's something, and listing agent as well but that's something that I really want to unpack today is a lot of people to get that's an insane amount of revenue and we're in collective genius, which is, you know, a really big mastermind, and you have been. You've been, uh, I would say, probably one of the only people I know that have clips above five million, with actually the only people I know that have clips above 5 million with actually the only person I know that's clipped above $5 million in, in, you know, top line revenue or assignment fees, with the team less than 10 people. And I really want to dive into a little bit later. Um, you know how you do that Cause you, you know you're incredible and incredible person.
03:22
But before we get into um, into the greatness that you've had, you know, these last couple of years, let's rewind all the way back, and this is a question I ask everyone is, I guess the first question is what did your first deal look like? How long did it take you to get there let's say your first deal on your own and what got you into real estate and what were you doing before? And, spoiler alert, I believe it was valet.
03:47 - Casey Ryan (Guest)
Yeah, so, um, I my uh, do you want me to start with the, the ballot, like my, my history, and then roll into my first deal and what I made? Yeah, okay, so, yeah. So when I went full time in 2015, um, I had just graduated. I went to school to become an engineer. So I graduated with, I finished my degree off and got it, and then jumped on board in a partnership with my brother-in-law and he had some experience flipping. That's who I spent those couple summers, you know, pretty much doing paperwork, just learning the business. You know, crawling the MLS to find deals, type things. So that was 2013 and 14. And then, in 2015, he had split up with his previous investor, got some new investors. So he was throughout like the. You know, last year of my school, he was telling me to jump ship immediately and come work with him.
04:45
Um, cause, he saw me just hustling on the side. He was, um, that point. He was married to my sister, but he had seen me for years when I was younger, like you know, 19, 20, 21. Um, I think I was 22 or three when we partnered, but he just saw me hustling, buying whatever I could and selling it. So I was working ballet but going to school the same. Going to school, then working swing shift on ballet. But I was uh, the hustle part of it was I was buying and selling jeeps on craigslist all the time so he, uh, he just remembered what you know, one day I came home with the jeep.
05:20
Um, he sees me out there buffing it, uh, tinkering with it, whatever, and then asked me what I'm doing with it and I was like I'm going to buy and sell it. And uh, then, so I sold that one. And then it was like probably three months later, because he was just starting to date my sister he comes and my parents live at like the entrance to a cul-de-sac, so like there's long strips of block wall and he just opened parking. He came back like three months later or something and there's like 15 jeeps lined up and down the street. So, uh, it caused attention. He's like what the hell is going on here? It looks like a used car lot like I made I made money on the first one, so I just started, you know, find the deals, um. So I feel like that's where we got my first taste of sales, because it's uh similar to our industry now, where our sales is. We're actually buying and then learning on the sales side of selling the vehicles too.
06:10
So I did that for probably two and a half, three years and it was long, long weeks. It was like school, from seven to whatever three-ish, and then I would go into his office, sometimes for a couple hours a day. That that came on later, came out later on, but um by like, always constantly like in between class, running across town picking up a jeep, dropping it off somewhere, getting back to school to get my next class in, but and then, uh, working swing shift, valet like 6 pm to 2 am and then trying to squeeze in homework and everything was hundred hour weeks for sure for quite some time. And so he just saw that going on for an extended period of time. It wasn't like I just did this for a month, it was you know and every, and I just I don't know, I just was a machine, and so I did that for a while.
07:01
And then so when he got the new investors, he was looking to recruit me in our partnership and but I didn't want to abandon school. I was in into it for years. I was on the home stretch and I didn't really know what the industry held for me and the few summers that we had done together. I really I didn't make any money. I remember getting finding the first deal that I found for them made 37 000 and he had to like pry away from his investor to be able to give me 500 bucks, which was for, you know a summer of work, which is all.
07:36
I didn't even care, I didn't.
07:37
I was like oh, I'm getting paid sweet I don't care, I just was there to learn, um, so, anyway.
07:43
so then I graduated and then we decided to go full board on it. So then, our first full year together. I had never flipped a house before, but we did 75 houses and we did everything from picking out the door, handles, hinges, light fixtures, light bulbs, the flooring. The other day you sent me a picture of me five in the morning in one of those Jeeps, because I still had some of them. I was just sleeping at five in the morning in front of floor decor waiting to pick up tile. Because I had to pick up the tile. I unloaded all the boxes. We did everything from A to Z. Those were some crazy years.
08:20
Then I got a ton of experience in a short period of time. But, um, even when I did go full time in 2015, it took probably. I remember the first eight months I was uh negative. I hadn't made any money. Um, I had paid out more in my percentage of the expenses than we'd made, cause you got to fill your pipeline and stuff and I wasn't experienced enough at finding deals. Um, but then uh, but then eventually I was in charge of our acquisitions and we got a couple more people on our team. But yeah, and then we're doing about 100 flips a year through like 2018. And then we parted ways and I went direct to seller that's when I first started doing marketing and then he stuck with the brokerage and kept flipping as well, nice.
09:12 - Jesse Burrel (Host)
So there's a lot to unpack there and I guess for someone I have a couple thoughts and questions that I have for you. But the first one is what you know, it took, you know, really eight months to get profitable. And I see a lot of people you know especially owning, you know, batch leads and a software company, a lot of people getting started. We'll, we'll use our product, and a lot of what I see is, you know, uh, people not willing to spend money on marketing and they think that if you spend, if you buy a hundred dollars subscription from us, it's going to get you a deal in one month.
09:37
That's, that's not necessarily the case. Sometimes you can get lucky, um, but like, what advice would you give for someone to um, everyone, it takes time and it's just like it's. It can't just be about getting that first deal and the money from that first deal, like it's something that you really have to want to do long-term. I feel like, and people need to commit to um, to the process, and I think if you're, if you're, more process focused at the beginning than uh, focused on you know, the, the, the money, it's going to go a lot further.
10:10 - Casey Ryan (Guest)
Yeah. So I will say for those, those first three years, we didn't spend a dollar on marketing. So, which just you know, means more time of suffering before Cause. Like marketing, you know you start spending and you know that that money's good once the sales cycle comes back through. But like so I just did it with.
10:30
You know, brute force is like riding tons of offers on the mls, going to tons of meetups, trying to, if I could, because at the time I didn't have the credibility but speak at events that I could, um, but just go to networking events and just provide value and build relationships with agents locally. And that's the route that we went for three years and we were able to do a hundred deals a year. But yeah, it took a lot longer to get some traction. So then fast forward. When I started doing direct to seller, I had a ton of experience and knowing what a deal looked like.
11:02
But yeah, it probably took some time to get for the marketing to actually gain traction, because you send it out and if you're flipping too, it's like you just extend that sales cycle before you see any revenue for like another four months at least. Tack that on there and if you have no idea what you're doing, then it's going to be probably at least three to six months of a learning curve of knowing what is a deal. Because when you're doing, then it's going to be probably at least three to six months of a learning curve of knowing what is the deal. Because when you're new, it seems like a house is worth $350, you buy it for $270, that seems like a deal. Wow, I'm going to make the difference. It's just not the case. As you go on, you gain more insight. So I had a lot of insight because I bought. I bought from wholesalers from years for years.
11:46
And I was always competing down to like when we were flipping. We were on razor thin margins to try to make a 16,000 bucks a deal Like your budget can't be, you know, off by 10%. You can't, you know, cop to you. You can't cop too aggressively, otherwise you go sideways. And so, just getting like a taste of running on, and we did 300 ish deals together and we lost money on one over those over those three years, just because we were very, very tactical how we went about it.
12:17
But that gave me the insight rolling into when I went to wholesale I knew what an investor would pay for a deal right and, um, I had, uh, I remember going around to the people that I've been competing with over the last few years in town and reaching out to them and telling them I wanted to meet and just sitting down and be like I have good news, I'm not competing with you anymore. You know, I want to start bringing you guys deals and so, but it was. It was, you know, it didn't fall on deaf ears, because they knew that I knew how to underwrite a deal and I wasn't going to be selling them junk or under budgeting construction and so forth.
12:51 - Jesse Burrel (Host)
And that's something I kind of want to tap into is, I think, when getting started, the most important thing and I just feel like not enough people do it because they want to start marketing and spend marketing dollars I think, learning how to think like an investor and knowing what a good deal looks like and every deal is different in every market. So it's getting good at one market and you need to let's say you're looking to sell to a bunch of flippers, like in today's market, it's hard to underwrite rental properties anyways because the interest rates and cashflow in most markets. So let's just say, like what I would really start doing is understanding okay, what do I need to get it at wholesale, what's an investor willing to pay? But if an investor is willing to pay for this, you have to understand the whole process. You need to learn all the rehab costs. So, like you should be underwriting rehab costs, you should have a really good idea really quickly Once you get into that house or get pictures of you need to be plus or minus, you know.
13:44
I'd say five to 10%, and that's something you could do for free. You can meet people, network with people and go walk deals with them and just ask them questions Like it's something very simple to do and how did you get to this price point? What, what rhythm or what type of I guess formulas are you using? What's the price per square foot for all these different things? And then understanding too when you're putting a pro forma together and that's something I did when disposing all my deals so I could send them out is you know, assume hard money costs. What's the insurance, electrical bill, what's all these things? How many days on market are average there for holding costs, assuming there's a couple of percent on the back end for realtors to list on MLS once you factor all those things in cost for a buyer too.
14:28
Yeah, you got to closing costs you know all of those things, have that entire pro forma put together, do a bunch of them as you're really underwriting deals, and then it helps you negotiate better because you could go to seller and tell them you know, hey, this is where I need to be at, this is here's all the things that go into it. Of course you know I'm running a business. You're trying to. This is where I need to be at, this is here's all the things that go into it. Of course you know I'm running a business. You're trying to sell this for convenience, like I need to make something to here. And that was huge for me because I did something like what you did is I worked for an investor for a year and that's what I did was I underwrote properties and found flips for him at that of those on the MLS in Phoenix and Vegas, because those markets got hit so bad from that 08 recession, and I was so grateful. Once I had that really good skill set, I could flip homes, I could wholesale homes, I could know what a deal looked like, and I feel like people just try to market and get a deal without having the proper foundation and framework put in place, and I feel like it's a huge gap for people getting started. Probably the biggest gap is like that's what you should really be getting good at your first six months to a year, because that's going to be the lifeblood. You can get stuff under contract. You can pay someone any price. If it's, if it's a bad deal, someone's going to take it and if you can't sell it, you're going to quickly have a bad reputation and get bad reviews and um and. Once you grow a team, you know your team doesn't want deals. They work hard on falling out of contract and you're moving certain prices like that's just going to kill you know employee morale. So that's kind of what I took from you in that beginning.
16:08
I think that's something that's not talked about enough and I think really learning how to know what a deal looks like, feels like, and thinking you have to be like hey, if I were to buy this deal, where would I need it? At what, what, what are people in my market wanting? At price wise and don't like, don't do stuff the wrong way, like really understand, ask all the questions where you could underwrite something properly. Because guess what, when you're wholesaling, you want repeat business. You want that same customer to come back and back and back for more deals. Um, it just makes it. It makes it easier on you when trying to disposition deals and finding people. It's a relationship business. It's no different than being a realtor and working with an investor, and their jobs are to underwrite and find great deals for people.
16:55 - Casey Ryan (Guest)
Yeah, ultimately you got to make sure that your investors are making money too. If you squeeze them to the bone, bare bones, on every single thing and you just negotiate too hard, they're not going to come back because they didn't make money on the deals that you brought them. And if they're overpaying for it, you've got a shaky transaction on your hands anyways, because you know they may come to the not decide not to come to the closing table at some point in time too. So and ultimately it just comes down to serving.
17:24
Like you, it seems in our industry, like very it can come off as predatory, but ultimately what? Like once you understand that you're providing a true service, like so we go into that mentality with the sellers. Like we're not. I don't want to just sign something, just to sign it, and I don't want my sales guys to do that either. Like we want to make sure that this is truly a good fit and the option that that's most suitable for them, and I think that that, you know, raises the trust level you know during the sales process to get the contract signed, but also all the way to the finish line, because the deal is not done when you get a contract signed. When you're direct to seller, like they go rogue and they will go sue and it's like you're going to sue grandma to still say it's just not one.
18:07
I just don't see that as being ethical. But we're contract in place or regardless. But if you take that to court, it's not going anywhere, so like you just got to make sure that you're serving people and truly trying to provide a good service, and then the same thing on the other side of it, of the tables, when you go to sell it.
18:24
The relationship that you have with your investors is pivotal. It's crucial because we'll get deals, oftentimes that maybe we got beat up on the front end it doesn't happen that often, but when it does, because they overpaid or whatever the case is, because a lot of times it just comes down to money, even if no matter how much they like you or your team. But we know it's coming back because they overpaid for it or they'll come back to us and we'll be able to sell it for more than that other person was, because our relationship is so strong with our investors on the back end or the investor may have seen that deal previously, when somebody else had it.
19:00
But they don't want to work with that person.
19:01
They want to work with us because of the relationship that Chris disco guy has with all the investors, because we treat them right when things go sideways. We're transparent about it. We try to make things right, like you know. Just you got to treat everybody right across the board.
19:15 - Jesse Burrel (Host)
And then really from your intro and kind of telling your, you know, a brief overview of your journey, I guess my next question is a little bit more personal and it's actually something I've never asked you and we spent a lot of time together is, you know, I guess you may have to think a little bit about this one, but you know, putting in those 60, 70, 80, 100 hour weeks, where did, where did that mental makeup come from?
19:42
Like there's something in your childhood, there's something that there's something you're proving to someone or something somehow to have, and you still have that work ethic Like I, I, I am envious of it and also make fun of you at the same time, because you, just you are a machine. You love working, you love, it's just, it's just who you are. But where did that come from, Casey? And that's something I've actually always wondered, because I've never seen someone work this hard without, without a bigger purpose, and you did this before you had your family and your kids. So it comes from somewhere, and it comes from somewhere when you're younger. Do you have any idea, or have you ever thought about where that came from?
20:22 - Casey Ryan (Guest)
um, I don't know. So I'm the youngest of four. I don't know how that plays into it. I had an incredible upbringing too. I don't have the story of growing up in my mom's basement with a single mom that we were on welfare type story. I had incredible parents, I had great siblings, so I just had an all-around amazing support system. I have great siblings, so I just had an all around amazing support system. So I mean, I think I just always felt invincible because of that and just being raised right to do the right thing.
21:00
I don't. I don't know where the energy comes from, to be honest, because I just don't get tired, I just get. My significance comes from making commitments and promises to myself of something that I do and following through on it. So like checking off things on my to do list, for instance, like I feel like I made a promise to my like it's a very small little thing, or a commitment that, hey, I'm going to do this today.
21:19
And then just checking through, it just fills my cup, I don't know
21:23 - Casey Ryan (Guest)
And when you got it now, like as things progress, to like, uh, I feel like every time I'm doing something like that, that's pushing us forward, like I'm doing it for my team too, and I love everybody on my team, so I feel like I'm just doing it for everybody else, but like, ultimately it's, it's a selfish thing too. Like I just like to work. I like the uh, the, the feeling you get when you come up with a good marketing strategy or a new process, sales process or something you implement it and you see results instantly, like brain and just how you're wired to some degree.
22:05 - Jesse Burrel (Host)
It's kind of, I think, what you're getting at with me looking outside in, because you know some people are born with it and it sounds like you're more just born with. Just like my wife has an insane motor, you have an insane motor as well. You know, a lot of my hard work comes from like I lean into, like the chip that I have on my shoulder, of the struggles I had when I was younger and a lot of people doubting me and a partnership that went wrong and part of it was because they didn't think I could get it to the next level and proving, proving, proving, and then that spiraled into me and discipline. And then I think that discipline that you're kind of talking about is I'm so proud of, like that discipline and the things that I do to be healthy and to work hard and to grow a business. That's more for me like internally and no one. You know you're always battling with your inner voice and when you do something and you stick to something and you're disciplined to a degree, like the self-fulfillment and filling up your cup, kind of like we were just talking about, no one else could give that to you besides yourself.
23:13
If you're on a diet or you know like I work really hard to lose a lot of weight and you know I'm the only one that knows if I cheated or didn't cheat that day, I could tell anyone whatever I want to tell. If I cheated or didn't cheat that day, I could tell anyone whatever I want to tell. But if I stuck to what I said and what I committed to myself for and then doing that day after day after day after day, there's nothing like that for your self-confidence, for how you make yourself feel and you know Jason Medley, you're going to CG next week. He says it best it's like the greatest people are, who can do the boring shit longer than the next person. Just do the same thing the shit that you don't want to do or the stuff. It may not even be what you don't want to do, but the stuff that's hard to do um, you know, it's not new right, it just takes discipline.
23:58
It just takes discipline. I just reread um the David Goggins book and like my mantra and I was talking about this a little bit on a podcast a couple of weeks ago is, like you know, like what I'm really focused on in this I feel like you could relate to this to some degree is you know me and you are uncommon, right, like that's true, we have very successful businesses, we've, we do a lot of things, that a lot of things, and have a lot of habits that normal people don't do. Like that's just a fact. But my new thing is like how far do I have to dig and how deep do I have to go? How do I be uncommon among the uncommon? And what does that look like? You know, what does it look like to become? I don't even want to, like Elon Musk is so far on that other side, but you know what I mean. It's like what, what, what? What are the next steps that I have to do to be even that much better and push myself that much further? And that's kind of what I've been digging into.
24:51
Now, obviously, I have, you know, some personal stuff going on with the family, but I, you know, so I've had to take a pause, and you know that that's a whole no other thing to unpack, but that that's kind of like on the I've really taken a step back to be like, okay, where do I want to go, what do I want to do, what, what I want the next chapter of my professional life to look like and I'm trying to think of you know what, what can I do to get that much further without having to spend that much more time than I'm already spending, because I want more family time as well, and that's a balance that I'm trying to learn how to figure out. And I think that's just being very convicted and very efficient and very focused when I'm having impactful, you know, business time, I think is kind of what I'm getting to yeah up. So let's go into. You know what was your, you know your aha moment, to where you're like I'm kind of good at this, um, was it really early on?
25:54
I mean, it seems like you scale pretty quickly. You scale the jeeps, you have that personality. It's like when you're going to do something I, I know you very well, but the audience doesn't, it's like in case he puts his mind to something. There's no kind of doing it, it's just like zero to a hundred. Let's, let's talk about that. Or did you know quickly that, because it took you eight months and you weren't doing great? When did you know that? Like you, I'm kind of special, like I'm really good at this?
26:19 - Casey Ryan (Guest)
um, I don't think I've ever, I don't think there ever was an aha moment. I think that that once I, just once I get obsessed with whatever my next analyzing any of that, it's just go, go, go, what's next, what's next, what's next, what?
26:46
are the? What are the?
26:47
pieces of the puzzle that are going to, you know, take me to the next level, or help me achieve X, y and Z. And then I think that maybe the only time that I started to kind of realize that, uh, I was different is just when people started telling me which. I don't remember exactly when that was.
27:05 - Jesse Burrel (Host)
I remember telling you at I made you so uncomfortable.
27:09
You came to.
27:11
Phoenix for Steve Trang's podcast or sorry, his podcast like mastermind event that he used to do.
27:19
And you came to it and I think to see Jared or just to hang out, and I remember no one knew who you were and someone was coming up and saying how great I was and you know, asking me for advice, and I like looked over at you and I was like this dude just did like 150 deals last year and he has like a team of four. Like this is the impressive dude. And you're just kind of like, uh, and then you get that collective genius too a lot, you know I. I feel like you just put your head down and go and before you know it, you're like, damn, I just did some dope shit, um, and then you get the accolades and I don't think you give a shit. To be honest with you, you just go and you just do it and you put your head up and you're like, oh, wow, doing pretty good. I just feel like that's kind of how you are. To be honest with you, a hundred percent.
28:06 - Casey Ryan (Guest)
Yeah, my, my love language is definitely not words of affirmation um, I, I, yeah, I that's. That's not what drives me, because, like my, um, it's like what is it?
28:17 - Jesse Burrel (Host)
I've tried affirmation, I've tried a gift. I I think you kind of like that. I mean no, I did, I mean no, I did.
28:22 - Casey Ryan (Guest)
That actually was number two for me, which I was kind of shocked. Mine is acts of service.
28:30 - Jesse Burrel (Host)
Oh see, I don't like doing shit for people, so you aren't getting that from me, yeah that's fine, I'll take a gift whatever, I'll go to number two.
28:39
It's just tough for you and it's tough for friends. You've been super helpful to us at Batch and me personally, and always supporting me and truly caring about the success of Batch and our business. I know in a way it helps you too and it helps your company be more streamlined and does things. I know you're not just doing it for that, because you can go to anyone else and get some other stuff and I know we have great data and great products. But you've been a great friend and, I guess, person to collaborate with to continue to let us at Batch being a leader in innovation, and you've been a huge part of some big initiatives that we've kicked off and I've told you this, but I'm very grateful for having you help us. Help us with that.
29:22 - Casey Ryan (Guest)
No, I love, um, I love to be able to help people that I care about or, honestly, strangers sometimes too. Um, I like to give back because I feel like, uh, it's the least that I could do now that I've had the experience I can. If I can change somebody else's life, obviously your life doesn't need any more changing. But, um, if I could help somebody and their family, and what's the trickle-down effect? Because I just think about when my brother-in-law poured into me when I was a lot younger, what was the ripple effect of that? He poured into the right person that took action on it, that was 100% committed, know, had the skill set to be able to maximize it. But then how's that poured into all of my team? Um, how's that poured into the people that I've shown this industry and the knowledge that they have to be able to provide for their families for the rest of their life?
30:12
All the workers that you know do the all of our renovations. It's high, like it just is that it ripples it r. That's why I like to be able to and you guys are impacting the source up there. You've got all the next up and coming, those one percenters that are going to come out as animals and do the same thing for other people too, or even the ones that you know, just do this on a small scale. Like still the same, the same effect with the fam, the families that they help, from homes they buy and the stress that they relieve for them. It's just, it's like a ecosystem there. So I really like to pour into whatever I can contribute there, and then outside of that, I just like building cool shit.
30:50
So you guys, you know, you guys have a or I have an idea or a way to like something that could be different whatever just that collaboration process. And then you just got like a tech whatever just that collaboration process. And then you just got like a tech, like a talented team behind you to execute and build this cool shit. It's a beautiful thing. I just like seeing that all come to fruition.
31:10 - Jesse Burrel (Host)
Yeah, and that's why I'm really trying to, you know, start to get on just social more and kind of give some of my perspective and bring people like you on to podcasts and just start to put myself out there a little bit more, cause I have been, you know, in in a hole a little bit and I did a lot of it for a couple of years when batch was getting started and I think I just got burnt out and I'm back to you know, needing to fill my cup up on the impact side of things and because, as you said, you know, Danny Kroll you know my, my first mentor and who brought me into real estate, just like your brother-in-law did that meant the world to me.
31:48
It still means the world to me. She's still probably one of my three closest friends and I'll forever be grateful for her because she springboarded this huge butterfly effective. I have hundreds of employees and I'm able to impact them and their families and all the people that we get to service and help. And it's just I want to get back to you know, letting people know that you know everyone's journey is different. I was just some, some guy that was in his late 20s with potential that hadn't been tapped into and someone's like hey, you might have someone, something here I'm going to pour into you and it just changed my life. You know completely and I'm forever indebted to her. She knows that she didn't care.
32:27
I'll do anything for her, but it's just. And then it put me into a position today where, you know, I have a sick daughter that's four weeks old, has a bad heart and I'm in a financial place to where I'm able to make sure that I could take care of my family, I could be here for her and I could focus on that. Because I don't think a lot of people everyone says they want financial freedom like I've really experienced now with this new experience that I'm going through is like it's not for the cash flow, it's not for, it's for when true times of you know something critical for life comes up and you could truly take a step back and do what's most important and not have to worry about work. You don't have to worry about your finances. You could truly worry about your family and making sure that. You know my daughter gets better. You know my daughter gets better and if she didn't help me 10 years ago, I don't know if I'd be in that situation today. You know to be able to do this I got to.
33:27
I'm moving to a different city for six months. I'm barely working. I mean this is this is the. The most work I've done is three hours. You know, in in the last six weeks and I'm grateful for the, you know, amazing business partners I have but I really got to take a step back of, like you know, why do you really do this and everyone you know the things and having the freedom, but at the end of the day, it's making sure that when unexpected things come up, this is when it's most important to be able to have all the all those hard things, all the all that hard work, all those long hours we put in. Is truly my opinion, for times like these, more than time for the bigger house or the new louis Vuitton purse or you know, just having the things like this is what it's for, in my opinion or that's what I've experienced.
34:14 - Casey Ryan (Guest)
Yep, I'm totally on board. I'm not a materialistic guy at all. So, just yeah, having that safety, having the resources to be, you know, a safety net, um, for your own family and then for your extended family, like knowing that you've got their back if times get hard you know, yeah, I mean, the biggest thing for me, you know, before this was, you know, I got to retire my parents.
34:36 - Jesse Burrel (Host)
I got to move them out to Arizona, um, and you know not everyone's around, for it's not everyone's going to be around forever, it's, it's a fact. And just being able to spend quality time with you know, my parents and my family, and taking that burden of you know finances, you know, off them they didn't have a lot. I know your parents don't have a ton and I know you try your best to do what you can But'll only take what they could take. But you know, if anything ever happened to them or something financially devastated them or god forbid, you know someone gets sick or something happened like you were right there to make sure they have the best of the best of the best and that makes you probably sleep, sleep well at night you know, yeah, just being, yeah, being the, the freedom is on the the time side, you know, to be able to spend time with the people that you love and have the resources to be able to do that long term, you know, to have quality time with the people you love.
35:30 - Casey Ryan (Guest)
So if you just work it all the way like I've definitely scaled back the number of hours I've worked in the last three years or so to a lot healthier levels, um, just because I have, you know, three little girls now and these are the best years of their life like I'll never be able to get that back. And I wouldn't be able to do that if I was stuck in an engineering job, you know, trying to climb the corporate ladder. I would, you know, I would have none of the flexibility and none of those resources.
35:56 - Jesse Burrel (Host)
So, yeah, the beginning is it all comes full circle yeah, I think the biggest thing is just the flexibility is like, if you need to go to live next year, may have some dance recital and it could be on a Tuesday afternoon, like you, I got to go to this. It's, it's those little moments and those little things. Of course, dude, we're still busy, we still have to work our butts off. We have to do all those things. Um, I think that's just how me and you are. Our mental makeup is to some degree, but at the same time, you know, and I think me and you are still learning this we're both young fathers. You have, you know, I have two, you have three, but I'm still trying to learn of, like, what's, what's, what's enough, because there's a trade off for both to some degree. It's like, hey, if you spend a ton of time with your family, probably not going to be really growing the heck out of your business. If you spend too much time growing, you're not neglecting, but that's less time.
36:50 - Casey Ryan (Guest)
Sacrificing those years that you'll look back and regret.
36:53 - Jesse Burrel (Host)
It's really this fine balance of, I think, a pendulum swinging and going back and forth between you know, trying to make sure that you're always, you know, in the middle of what works for you, your wife and your kids, and that's something that I think it's always a moving target to some degree is like there's going to be ebbs and flow in life.
37:13
You know, right now the flow of me is daughter has some stuff going on. This is where my focus is. As she gets better. You know I need to get back to filling my cup up. Doing work for me, doing you know what excites me and drives me. But right now what drives me is making sure that she's going to be healthy and that she's put in front of the best doctors right now. So I just it's just always a moving target, I guess, and I'm sure you've probably experienced that when, when your third one comes, comes in, I bet you're working a little bit less because you need to be there supporting your wife, Casey, and making sure that she's not pulling her hair out, and there's probably less sleep, a little less energy on your end, even though you are kind of the energizer bunny. Probably a little more tired, yeah, for sure.
37:54 - Casey Ryan (Guest)
No, if you're woken up every 30 minutes throughout the night. I don't think anybody is going to remain the same level of energy.
38:01 - Jesse Burrel (Host)
So I would say you're, I want to drill into. I would say you're probably one of the most efficient. You know people, someone that's doing 6 million in wholesale fees with a team of 10. Let's say someone's you know getting started, or someone they have a handful of deals under their belt. They're wanting to start to hire a few people. A lot of people make the mistake of just like hiring too many people and thinking you need I guess there's a balance to all of it. But you, I want to speak from your own personal experiences, like how are you able to do so much with so little? And I know you work a lot, so that's definitely part of it for those first, those first few years. But like, what advice would you give to someone that is, you know, flipping or wholesaling or just wanting to scale whatever real estate business they have? What do you think is like some big steps of you know on the process or employee front wise? Or give me what you got.
38:58 - Casey Ryan (Guest)
I would say so I've got a couple of them right here.
39:01
I would say, periodically, just doing like a time study, like segmenting your day, seeing what you're spending your time doing, and loop, putting it into pools, you know, obviously, you know, starting by delegating the least valuable tasks. It's going to depend also on your skill set, Like what are you most equipped to do efficiently? And also on your skill set like what are you most equipped to do efficiently, like if you are a killer sales guy and you're, you know, flip in and do whatever juggling wearing all these hats, like maybe don't go out and hire a salesperson or replace you, hire, you know, admin. Guess it's kind of rare that somebody is, uh, you know, admin strength and a business owner, but um, some people are organized, but that's, that's always that task.
39:52 - Jesse Burrel (Host)
I think it's like you know, your first hire. Should it be, I always think it should be. Probably, in my opinion, I could be wrong like transaction coordinator, Cause I feel like you should be. Probably, in my opinion, I could be wrong like transaction coordinator, Cause I feel like you could be or assistant would be.
40:07 - Casey Ryan (Guest)
That was my first meet. I, the first person I hired, was a, an assistant. She worked out of my home office and just did all the miscellaneous stuff that was bogging me down. That's, you know only that I knew how to do, had been doing. I just slowly passed. You know only that I knew how to do, had been doing. I just slowly passed, you know, passed that workload on to her. So she got so busy that we're like, okay, let's hide that.
40:27
Now I have time to focus on trying to bring on one more person and then, right, have a additional salesperson, you know, to go all the way so that I could generate more for marketing and yeah, but I've done it all. I did sales for most of the years, um, until I started bringing people on and then, once I got a taste of having a sale, a killer salesperson that turned out to eventually be better than I was too. It was like an eye-opening moment. I'm like, all right, this is way better. I don't have to, you know, sit on the phone with hours and for hours and talk about Susie's cats and whatever. Right.
41:02 - Jesse Burrel (Host)
So the assistant, though, was like an admin, a focused assistant helping with a lot of those.
41:08 - Casey Ryan (Guest)
Yeah, like marketing miscellaneous stuff.
41:10 - Jesse Burrel (Host)
I was doing transactions too, like she was doing all the Working with the title, doing the transaction, coordination and then I would say Invoices, all that kind of stuff.
41:19
And then you're going to want to hire a salesperson or someone to help disposition the properties. I would ask yourself you know what? What fills up your cup more? And then and then go with, hire the one that fills it up less. I love dispo. I like the relational side of the investors and stuff like that. So I like doing sales guys. I like doing sales guys.
41:39
And then when I was wholesaling and flipping, when I was completely on my own in between, you know my transition from Danny and Jared to then working again with Annie and Eva, when I was a lot of learning to do before I could start hiring those people. And by the time that I got to the position where I could scale it me, Anny and Ivo combined our teams, built a bigger team and then, um, then we divided and conquered. But you know I I didn't like sitting on the phones. Now I'd help close deals and do those things, but like my energy was sucked by sitting on phone calls and I I don't think I was great at it. I think my strength was in building the relationships with the, with investors, and, as I said and alluded to earlier in this podcast, the underwriting and doing all those things was like something I got really good at and I wanted to lean into.
42:38
You know, you know my strengths and I think sometimes people just listen to some influencer and say, well, they said to do it this way and you said it perfectly. It's like you need to figure out what you're good at, what fills you up, and then start hiring the stuff that you're not good at. But the thing that I think a lot of young entrepreneurs don't do well is just because you're not great at it doesn't mean you can't put a great process to hold someone accountable for it. And that's where I feel like a lot of people that do start hiring those positions that they're not great at, they still don't put together the right KPIs and the right processes and procedures and then hold, you know, those people accountable. You don't have to be great at something to make sure someone's doing great at something.
43:18 - Casey Ryan (Guest)
And that makes you a great business owner, for sure. But I will say that if you get the right people, you don't need, you know, the perfect processes and KPIs or any of that stuff. I mean, long-term, that is what you want to establish, right?
43:30 - Jesse Burrel (Host)
I'm saying at the beginning, having that framework to make sure that they have an outline of what needs to be done.
43:35 - Casey Ryan (Guest)
You'll get to where you need to be a lot faster, but for years I had none of that. I just had good people and we powered through all stuff and no, like they, we all held ourselves accountable. So but it's. Uh, you know better long-term strategy to lay those things out up front. It makes it a lot easier on the person you know that you're going to start working with if things are laid out so that that definitely, you know, makes sense.
44:01 - Jesse Burrel (Host)
So, you know, let's go into I want to go into, kind of, you know, 25, 26, 27,. You know what? What? What are you passionate about? What's exciting you? What's next for you? Um, is it? I'm just going to stop there, like I want you to tell me, and I don't even know. Um, is it? I'm just going to stop there, like I want you to tell me, and I don't even know this personally. So, like I'm really excited to hear you know what your goals are for the next couple of years, cause I could only imagine what, what Casey Ryan's cooking up.
44:34 - Casey Ryan (Guest)
Um, you know I stay super focused. So, um, it's just to continue to grow this, this business, just finding incredible people that that we enjoy working with. We have a goal this year to do 8 million, but I don't know if we'll hit it or not. We're going to give it our best shot. So just continue to grow and surround ourselves with awesome people. We'd like to eventually get, you know, a good, consistent, maybe not like monthly or anything like that, but like have a good network in place, um, and resources for people locally.
45:06
But again, if you, if I take on something like that, um, any type of you know events or bootcamp, whatever it's. It's just, it's tough because I again, I have the three young kids, so, um, I don't want to, you know, rob them. Anything new that you do is going to rob resources of what you currently are doing. So I'm just focusing on doing more of it and doing it more and more efficiently.
45:30 - Jesse Burrel (Host)
So, and I feel like, but I feel like that's always been kind of a superpower of yours is. You know, we have a lot of friends and a lot of people. Let's just use collective genius. Um, you know, the CEO group that we're in, for example, is a lot of people have their hands in quite a few pots. Um, you, you've always been really good at like being very singularly focused in not going off and doing the coaching or doing the TV, and like you're like I'm going to get so good at this. Like you're still in one market, bro, like one you're doing this, like you guys. That's listening. He's in Vegas. I'm sure he does a few deals outside of it, but that's where, like, all of his marketing dollars go to. It's gonna do $8 million in fingers crossed in transactions and this is wholesale fees. It's not gross revenue, this is wholesale fees and I think that's a kudos to you.
46:28
Is it's like, just cause you like I would say, mastered to some degree. You know your market and what you could do and you're still just leaning in and you know twisting those levers and and spinning those dials and just getting better and better and better. Instead of adding another market or doing something else, you're just leaning further into one place with one strategy and just getting really good. And I think a lot of people that scale and everyone's just like, oh, you need to scale into another market. If it's a small market, yes, that makes sense. But you've proven and I think you probably got this from being close with Doug Hawkins and Damon Lyons to where they've been able to just absolutely crush. They are big metro markets but they've been absolutely able to really penetrate one certain market.
47:17
And me and Jared and Danny remember we were wholesaling nationwide, so it was miserable. So, like, talk about mistakes that we made. It's like everyone's always like, okay, well, I get four deals a month here, like I'm doing really good, I need to go somewhere else. Like, why don't you just get 10 deals in a market you understand? Or 20 or 30 a month and and keep refining. You know what you're doing and how you're doing it. But I mean that is also, I would say, to some degree, one of your superpowers, is really in your engineering brain, is really diving into processes and streamlining and and getting into metrics and KPIs. And I'm, I would say, like to be quite honest with you. Not everyone has or can learn the expertise of the skill set that you personally have. They could do it to a pretty good degree, but I think you lean into your strengths and it's a it's a testament to you on how, just because everyone else is doing it or adding something else or doing something else, you've done a very good job at just staying the course.
48:20 - Casey Ryan (Guest)
No shiny objects.
48:22 - Jesse Burrel (Host)
You remind me and it's different, but you remind me of Zach keps. But Keps does rentals in Phoenix only and you do, um you know wholesaling and some flipping in Vegas, but like keeps is like you know 44 or something. Yep, he has one assistant um that helps him property manage, like one realtor um, and he has 300 rental properties single family homes that's combined probably the.
48:52
The dude just does the same thing. Everyone does all these different things and he's like I'm just gonna keep doing this because I'm really good at this. And I think if you actually get really good at something, just stay really good at something. Don't try and be kind of good at four things. And that's something that I had to do is, you know, we were wholesaling and then we're trying to do some coaching and then we're doing the software.
49:12
And then the three of us me and Nevo looked at each other. It's like let's get really good at this. This is scalable. Let's get really good at this. This is scalable. Let's get really good at this. Let's provide value to the real estate community. This is where we're going to shine. This is where we're going to be better than our competition.
49:29
But we can't do everything else. Remember, I wanted to start developing and doing all this crazy shit and then lost money on a bunch of locks we bought At least we're smart enough quickly to be like I'm not doing that again. Let's just do this. And then we committed these last, I would say, three years. Uh, maybe four is. Let's just do this, and I've even had to say that to you. It's like this is all we're doing. Like this is this is it.
49:51
And the only thing I could do outside of that is, you know, I lend you money occasionally and I'll participate in some syndications in real estate and be able to look at deals that way, but, like, I haven't even done a flip since I think, 2020. Um, for you, I'm jealous. I'm jealous Like I miss the art of the deal. I miss, like imagine not doing that. Like I came up on real estate, my first million dollars was made on real estate, my identity was taught. I was so hard for me to stop doing it because I felt like a fraud, or I felt like, well, I'm not doing it anymore, but I'm still so close to it and so part of it that, but, dude, I miss it Like lately, the daily it's, it's a it's a hamster wheel, but it's um, you know it's.
50:34 - Casey Ryan (Guest)
It definitely keeps you hooked.
50:39 - Jesse Burrel (Host)
To your point, though, like but I could just do a little bit. You know, do flip a quarter. I could, you know, go find a deal. You know I've all the data. In the country I go, I go find distressed property. I know I've talked to a homeowner and it's killing me not to. And I've been having that urge like more and more and more, but at at the same time it's just stay the course.
50:58 - Casey Ryan (Guest)
Um, eventually, you can accomplish and, and you know three to five years just focusing on one thing and growing it it's.
51:05 - Jesse Burrel (Host)
It's a painful process, but it's just there's a lot of noise and there's a lot of great ways to do things. You know, like the new, the new young kid I don't know if you've seen it or not, but he's all talking about the section eight and where to do it and how to become successful here. And then Pace Morby with the Sub 2. And everyone has their thing.
51:22
It's like figure out, once you get good at something, just lean into it and go and go, and I think your testament to that is just being great. And then you make so much money Like I won't disclose what that is, but like the fruits of your hard work and your and your focus has got you to a place to where you know you're in one of the biggest groups in the entire country for real estate investors and you have by far the best profit margin by far. And you know that and something you should be proud of. And you know you see people doing more that are making less and they're just looking at you being like what the fuck like? How does this dude do it?
52:03
and I'm like he's brilliant, like he's just truly brilliant and I think the most brilliant thing that no one talks about and and I don't think you give yourself enough credit for, is the leader you've became and the people that you put and empowered to be very successful. I don't think you give yourself enough credit because you lead by example. You put great leads in front of people and you've done a good job these last couple of years, from what you've told me from the outside, looking in to all the conversations we've had to putting amazing people in amazing seats and letting them be amazing at it, and that's really hard to do. To give up control for people like me and you to realize that someone is better than you at something and letting them be better and letting them thrive and actually taking advice from them instead of you making every decision. It's hard to do.
52:52 - Casey Ryan (Guest)
It is. I've known I've learned a lot over the last two years. I've been very, very focused on that and pouring into the great people and it on my team and it's definitely paid off. And there's yet many times where now I'll call them and be like all right, what do I do here? I don't, I'm so rusty at this. I'll call my sales guys. Sometimes, every once in a while, I want to leave, will fall in my lap for some reason. Reason I'm like all right, I'm stuck here. What should I do? Just like a to z.
53:22 - Jesse Burrel (Host)
He knows the process.
53:23
He's like oh, you didn't need to do the x, y, z, I'm like perfect, thanks, yeah, I gotta word it. And um, who do you think? Who really, who really mentored you or shaped you? I know, do you want to talk about? You know, maybe you know damon at all because I know these last couple years you guys have got really close and he's an incredible human. Um, you know he just reached out to me. He's sharing some information about some personal stuff that he has going on as well. Um, that related to what I have going on. Um, has he been a pretty big part in, you know, giving up or helping create that leadership or that culture? Um, you know, what has it meant to you? Um, because I feel like you haven't had a lot of mentors in your career and I don't think you've ever called him one, but I kind of consider him, um a mentor to you. Am I wrong there or you're 100 right?
54:08 - Casey Ryan (Guest)
no, it's been. It's been a real long dry spell that I've just been floating out here, even like I joined cg so that I could have, you know, some various people to lean on um, because I really didn't have anybody for years and I had built something great. I was just kind of stuck in the middle there. But, yeah, the last year, year and a half or so, no, he's poured into me, he's poured into my team. He constantly calls and checks in on me to make sure that that I know what steps are next. Like that he's experienced each one of these struggles that I have and like what it looks like um, and then you know, and then has came and sat with my team many times too and and shown us by example, like how you paint vision for the future, how you like, incrementally, make these steps to get there as well. You know, cause it was kind of just hustling, shooting from the hip for all these years, and now it's like putting a better structure in place.
55:08
And then you know being the right, having hard conversations in the right ways, and he's just I mean he's, yes, he's definitely been a mentor for me for the for the last year and a half or so. I think that's a huge reason why we're going to be able to get to where we need to go, because he's done it, and he's done it the hard way. I don't have to cut that learning curve and I don't have to learn from all the times, all of his failures. I just get the answer right. I don't have to suffer through it. He's been a huge, huge help for me.
55:39 - Jesse Burrel (Host)
I would huge help for me and I and I would, and I would say that you know that that's I feel like that's been huge for you, because I've known you for quite a long time now. Um, we've definitely got closer over the last couple years and I've never heard you have someone that you looked up to so one. It takes a lot for you to admire someone because you you're very good at what you do and it's been fun to see. You know the collaboration, the collaboration and and you know the effort that that Damon has put into you. And the crazy thing is, you know paid mentorship is great but but sometimes you get those very special relationships where I know you're not paying him and he could charge a fortune.
56:11
So Damon Lyons you guys, just for context is one of the biggest wholesalers. He's Doug Hopkins partner. He oversees the Southern California branch of Doug Hopkins brand. They do like $25 million a year in wholesale fees, like biggest wholesale company that I know of. That I've heard of and I'm pretty well versed in this industry. Mine is like um, you know what? Is it New reach or whatever? Or not new reach?
56:37
uh, uh, they're like franchise and bunch of markets and all that stuff, but for like one market um, never heard someone do those numbers, uh, in one market. And if, if you build the right relationships with some people, sometimes you can have those organic mentorships and I feel like those are by far the most valuable because those aren't paid, those are organic and I know you've helped him and you've helped his son and it's a very symbiotic, you know, relationship. But that's what a relationship?
57:02 - Casey Ryan (Guest)
built is because I just gave without expecting anything in return, and uh, and then we just connected as as human beings. So, um, but yeah, you know, it's funny, we found out, like after a year, that we have the same birthday too, it's no way yeah, but it all started with um, you know, just giving without expecting anything in return.
57:22
You know, I just actually genuinely enjoy helping others around me in the ways that I can. You know, obviously he's a lot further than where I am but, like on the you know intricate, technical, scrappy sides of things, like I, had some insight to help his team.
57:36
So you know I did what I could and then it just ended up us having more personal conversations and, yeah, that organic mentorship relationships are way more fulfilling and valuable, significant, than because we have like a true friendship too. So it's like you don't you respect that person's opinion that much more when you're connected on a personal level yeah and let and let's talk.
57:59 - Jesse Burrel (Host)
You know I have an opinion on this, but you know a paid mentorship versus joining, you know, paid mastermind. I think a paid mastermind goes so much further because there's so many more people, there's relationships that you could form out of those. And then let's say, you know, someone is so much above you that there is some paid mentorship that happens through that mastermind. But that's happened a lot more organically than a video, sales letter online or a big influencer saying why you should work with them. I've seen a lot of people go both routes. Now there's some great communities in some of these as well, if you're just paying for a program or something or so on.
58:39
But for me personally, it's came from joining masterminds, and then the one that I'm in now you know means a lot to me and it's it's more of like a fraternity or brotherhood or you know whatever you want to call it to, where I'm creating long lasting relationships. Obviously, I'm paying to get in that room, but they also don't accept anyone in that room. You have to earn your right to get into these rooms at Collective Genius or stuff like that. I personally think Collective Genius is the best real estate mastermind in the country and I feel like you believe the same, but I believe that's the only one you've really been a part of. I've been a part of quite a few as a sponsor. I'm in Collective Genius, as you know, a member, but I think Jason Leon and their team there does a pretty incredible job of filling rooms with the right people.
59:32 - Casey Ryan (Guest)
Yeah, the quality of character, just like the men and women that are in those rooms have just incredible culture fits, you know, but, and have accomplished a lot of great things in their lives too. So they're great people to be associated with. I I, yeah, only I've never done a paid mentorship, um but I think that somebody getting started to like you know, once you get a little bit under your belt and prove, have some proof of concept like you should absolutely do that you're going to get there a lot faster than you ever would otherwise. Like I wouldn't knock it by any means, I just never have, but I probably would have got to where I wanted to go a lot faster if I had done that in the beginning, you know, yeah to.
01:00:12 - Jesse Burrel (Host)
Each is your own. Like, um, I think both are good. Figure out what works best for you. I personally just like the mastermind side of things better if you find the right community, but you know you have to find the right one. You have to do a lot of vetting. Uh, two-parted question. First part is you know what's a book that you know you believe truly changed your life? And then the second part is just what's advice that you have for or thoughts that you have for. You know, entrepreneurhood or entrepreneurship, um, could be any part of the journey, could be for a new person, someone looking to grow, someone that's been doing it forever, just kind of. What are some thoughts there before we?
01:00:57 - Casey Ryan (Guest)
wrap up books. I never read a ton of like business books. Um, I read book. I really like, um, the laws of human nature by robert green. I think it gave me like a ton of insight to human beings. Like it'll help you on the sales side of things, it'll help you with your wife, it'll help you with your team and just understanding people's emotions and why they do what they do it gives you a lot more peace and lack of frustration as you go through things. If you understand why people are doing what they're doing and then you know.
01:01:30
Actually, one other one that I read was super short and easy. I remember reading it when I was like 22 or 23. It's just the four agreements and it's just four simple agreements, that is. It's like always do your. I have to revisit it. It's like always do your best, do what you say you're going to do pretty much. There's two other ones. Whatever, you can read them all, but I feel like it instilled like a lot of that gave me like a different level of self-worth and confidence, just because you felt like, uh, you're always doing right by you and giving everything you had.
01:02:03
So those are two um simple ones. They're more of like on the psychology. Let's say, um, well, laws of human nature is but um. And then advice to people I would say that, um, just a thought, you know, just do first, aim later, you know, just take action. I think, uh, the more reps you get in, the more volume you put in, um, that's going to negate luck any day of the week. So, and you will get lucky, you'll be in the right time. So just take a ton of action. Um, don't try to overthink things before getting started. Don't get stuck in being, you know, perpetual educator, always trying to learn before you do things like the, the, the person that takes action first is going to win. So just jump in and then refine later, you know, don't be foolish about it.
01:02:46
But you know, just action first.
01:02:49 - Jesse Burrel (Host)
I think you learn a lot better by doing, and then you know if mistakes are made. Obviously, good business owners and smart people learn from mistakes or learn. It's not even learning. It could be hey, I'm going to try this marketing campaign, learning how it worked or didn't work and how to you know, adjust other things. But you know, me and evil were always, um, I would say sometimes almost too far on that side of like go, go, go. We've gotten better at finding, you know, that balance.
01:03:14
But you're never going to learn by spending your money in a shitty way, like it's a learning lesson that you're not going to uh, don't be foolish and like spend money that you can't afford to lose. But I think ab testing, split testing, trying new things, um, and doing it effectively, it's what's going to grow your business. If you just stay doing the same stuff and not and that's where you're great is you're always you're that. You know that that mechanic under the hood just tinkering, tinkering, tinkering, finding new things and then sometimes doing a full rehaul and doing something big and taking a swing. You're going to be very calculated with that, but I think you know that that's one of your superpowers, in my opinion. And lastly, before we leave, you know you. You are incredible. You are a giver, you're an amazing dad, father and business owner. Thank you, uh. How would someone get a hold of you if they wanted to reach out?
01:04:04 - Casey Ryan (Guest)
um, you could google me, uh, Facebook, I don't know. Just search Casey Ryan or Instagram. I think I'm kcpryan on Instagram. I'm not really on social media all that much, but he is.
01:04:22 - Jesse Burrel (Host)
I would say Instagram would be a great way to get ahold of Casey. He may not respond for a few days, but he will respond to you. He is a true go giver. He is an amazing person. I appreciate you coming on to the property perspective today, my friend. I know you're a very busy man, so I appreciate you coming on and giving some insights on how you're an absolute badass.
01:04:41 - Casey Ryan (Guest)
Thank you, Jesse, my ultimate hype man.
01:04:45 - Jesse Burrel (Host)
Until next time, you guys. Thank you so much for joining another podcast episode of the Property Perspective. Until next time, let's get it.
01:04:53 - Hope (Announcement)
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