The Property Perspective
From hidden gems to billion-dollar deals, this is The Property Perspective - where seasoned real estate pros reveal how they spot value others miss, and industry disruptors share the unconventional strategies reshaping real estate.
The Property Perspective
Navigating Real Estate with Passion and Purpose: A Tale of Two Brothers
Discover the remarkable journey of Jackson and Carson, the mastermind duo behind JW Lighthomes. From their humble beginnings as broke college students to becoming thriving real estate entrepreneurs, Jackson and Carson share their inspirational story of success in land flipping. With over 650 deals completed, they have partnered with industry giants like DR Horton, strategically facilitating transactions that benefit all parties involved. Their journey highlights the incredible impact of a strong family foundation, where values of hard work and entrepreneurship were instilled from a young age.
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00:00 - Hope (Announcement)
Two brothers, no real estate background, just grit and grind. How they went from broke college students to flipping 650 plus land deals and building luxury homes. On this episode of the Property Perspective, preston Zeller sits down with Jackson and Carson of JISW Light Homes to unpack their wild journey from frat house hustle to million dollar waterfront developments, from hidden gems to billion dollar deals. This is the Property Perspective where seasoned real estate pros reveal how they spot value, others miss and industry disruptors share the unconventional strategies reshaping real estate. Now here are your hosts.
00:39 - Preston Zeller (Host)
Carson Jackson. Welcome to the show. I'm super happy to have you here. Carson Jackson, welcome to the show. I'm super happy to have you here and, as we were just talking before, just your your kind of background, with not just real estate, but you guys have done plenty of other businesses. You also went to Florida State University right, that's actually like where we started everything. I'd love to hear more about that. I've grown up learning about Florida State because my dad went there 180 years ago.
01:07 - Carson Wiener (Guest)
So it's a fun place.
01:08 - Preston Zeller (Host)
I've heard for sure. But yeah, so just tell us. I'd love to hear a bit more about JW Lighthomes, briefly, but then go into your stories a bit and we can kind of you know from there yeah.
01:21 - Carson Wiener (Guest)
So, do a quick introduction.
01:22 - Jackson Wiener (Guest)
Yeah. So, like JW Lighthomes itself that's our company. We founded it july 1st of 2022. Since then, we've done 600, 650 uh, land flipping deals. So we sell to builders, right. So what we do is we'll go to a builder that's building new homes just scattered law campaign homes. So, like a dr horton will build 400 homes in a given city, right. So we'll go to them and we'll say, hey, hey, what are you looking for exactly and what will you pay? So they'll say, hey, I'll pay $50,000 for any of these properties, as long as there's no wildlife on it, as long as it's not on the main road and it's zone residential, right. So then what we'll do is we'll text 4,000 people and we'll say we'll give you 42,000, right, knowing anyone that says yes will then assign that contract and make $8,000. So we've been able to do that over 650 times.
02:06
Since then, we've actually came across some pretty crazy development deals. So we picked up, with investors, some very luxury properties in Marco Island that we got into developing. We picked them up last year. They'll both be completed in 2025. So we've tried some other businesses, stuff like that along the road, but our main thing and what we're doing full-time now is going to be the jw light homes and building that business to where we're able to do 40, 50, 100 deals a month. Um, so we have a team now. We have five team members our team's amazing in the united states and then we have seven overseas, and then we've built our systems, built everything up to where we're able to do anywhere from 20 to 40 deals every single month. Wow, yeah and yeah. And then touching on.
02:43 - Carson Wiener (Guest)
So we strictly do land. So a lot of people ask us that all the time, like do you do houses, do you do land, do you do kind of everything. And we strictly do land. We've done one home just because it was just such a home run deal. But initially, when we were starting out with this, the idea he initially got into this about two months before I did, and the initial idea came from everybody's heard of like the wholesaling houses idea. Of course, flipping houses and kind of the idea he saw with that is like wow, this is a great way to make cash flow but it's not really as much of a business as we could really turn something else into. And he saw the niche of land. So it was just like with typical wholesaling houses somebody makes a $30,000, $40,000 deal, gets it extremely cheap, flips it cheap and just sells it to an investor. And they do a deal every month, every two months, every three months. So he was like why don't we go to the builders?
03:30 - Jackson Wiener (Guest)
first go to the niche of land and I actually started to cut you off as, like I stumbled upon it on accident, right. So I was just trying to wholesale, like in customary wholesale, like, say what you want, like you're trying to get a house for way too cheap and sell it right to where, with our business model, we can get the seller more than they'll get by listing it on the markets You're helping the seller and you're helping the builder. You're not just ripping an old lady off once a month and making an $80,000 profit, right, is we can actually help 40 people a month and 40 builders a month and we could get helped in between. So I stumbled across this because we were sending out text campaigns for land and I had one text me back and said I won't sell you my land, but I'll buy another 100 in this zip code at this price. So at that moment we just blast texted out. So they said they'll pay $40,000.
04:10
I just sent a text and we didn't know what we were doing at the time and I said I'll give you 30 to $35,000 for your property, right, and I put the address and we sent like we were sending these texts every single day and we made like five or six deals in a week after 60 days of absolute crickets right.
04:30
So we were able to do like five deals, like twenty thousand dollars in profit, after never making more than two hundred dollars in a week in our whole entire life. And at that point we were like we can kind of really make this into a full thing. So, like I was planning on graduating that december, he was going to his sophomore year of college and we were like we can really make this a real thing, and we can. We won't have to work for someone else, we can build this as a business. So at that point we kind of just went all in. We were 5 am to midnight all summer. Um, we were living in the frat house. We moved out, made an office in our living room in our last semester in college and really just kind of took everything to the next level at that point awesome.
05:00 - Preston Zeller (Host)
I know he, I know he older brother cut you off. So yeah, yeah, no, I was just, I was just.
05:04 - Carson Wiener (Guest)
I was just talking about, like just why we got into land, compared to, like, all the other routes that typically people get into, especially with flipping and stuff like that. It's just, and what we realized too once we got into and started doing it that way, is that these people that own land specifically like what we're dealing with is a lot of properties that are anywhere worth about twenty thousand upwards to about 100 000, and the larger deals are on more expensive properties obviously, um, because we just typically go off of like percentage with the deals if we do a bigger spread, um, but what we notice is these people don't have an efficient way to sell their land right now. So a good realtor is going to want to list a three, five million dollar house because they make a big commission. No good realtor is going to want to spend their full time on selling a twenty thousand dollar lot, lot because they're going to make $600, right. So these people don't have an efficient way to sell their property. Just from avoiding the realtor fees and the closing costs and getting the builder's price beforehand, we can basically, like he said, give them, if not, the same price they'd get on the market, but it won't take nine to 12 months. It'll take one month and that's kind of where we built the business off of. And then again we were just grinding out three, four, five thousand dollar spreads over and over and over again, rather than people that wholesale houses trying to focus on 30, 40, 50, 000 spreads. Um, and that's what we built the business off of.
06:12 - Preston Zeller (Host)
And then over time the bigger spreads came with that and we kind of just scaled it from there yeah, that's interesting because I think most people get into you know kind of the wholesaling route because they're like I want a singular, massive check yeah, which is really appealing for sure.
06:30 - Jackson Wiener (Guest)
Um, it sounds like you guys had more, like a little bit more of the long. Well, I think also, like I don't want to give the misconception of it is a lot of people are like land is smaller spreads. We've done multiple deals over six figure profit. We've done multiple deals over multiple six figures profit and our average spread is over nine thousand dollars over the course of two years.
06:45
So it's not like the spreads are smaller.
06:46
You just have to do more expensive properties, right? The only difference in a ten thousand dollar lot and a million dollar lot is a few zeros, so you can still do the same game plan. There are lots worth 20 million dollars in naples, right, you get one for 18, you sell for 20 not that we've done this, but it's possible, right? So there are expensive lots, so I don't want to like give the conception of. These are all very small deals because you can still hit big spreads on these.
07:06 - Preston Zeller (Host)
Well, it's interesting to me that you guys I mean. So you're in Tallahassee, right yeah?
07:11 - Carson Wiener (Guest)
At the time, yeah.
07:12 - Preston Zeller (Host)
But I mean, you're just around Florida in general. Did you guys grow up there? Yeah?
07:16 - Carson Wiener (Guest)
So we grew up in South Florida and Jupiter Florida, nice area and yeah, no, love it down there. That's where our family currently lives too. So we go back. We try to go back every month or two because of a the developments we have going in Florida and then our family. But yeah, I grew up in Florida so that was kind of that was honestly our main market, just cause we grew up there and knew so much about it. So we still that's kind of our main market. That's really the only reason is cause we grew up there, so we just kind of focused on it, know it.
07:40 - Preston Zeller (Host)
I mean it's. It is really hard when people go I'm going national, you're like that's so difficult to know the nuance of every, every market. Well, I want to, I want to get more into that. But I mean, you guys are obviously younger, right, um, to be doing so much, and I think that's always a fascinating thing to anyone listening, right, uh, whether you are older or younger in the and where you're at in your career. But, um, so walk me through. Did you guys a? Any other siblings b? What did your parents?
08:08
do growing up,
08:09 - Jackson Wiener (Guest)
yeah. So, um, our mother runs a foundation in South Florida, the kids cancer foundation. So we work with them since I was probably 13 you were 11, maybe even younger than that so we host events for them. Now we actually hosted a big event for them in college before we ever made a dollar in our life, so it's something that's just been a huge part of our life for a long time.
08:27
And then our father was in the insurance industry the car insurance so he had he worked with a big company that did like roadside Taro auto.
08:35
So no real estate experience, no other siblings. So this was like completely new. When we got into real estate, we had like absolutely no knowledge whatsoever about land and that I think that almost helped us because we weren't like so focused on like what everyone thinks about is 20 of build costs and this, and that we were just like I'm going to get the lot for less than they tell us and we just looked at it as numbers and we just scaled it from there yeah, and as far as like, I think why we've been, at least to this point, as successful as we've been in business, is because our father was a businessman and instilled that in our head is like this is how you need to act and get things done, and I think that's been a huge part of everything too did he ever break off and run his own agency like insurance agency, or was he always kind of working for a bigger company?
09:14
he, he was with the same company for over 30 years. He helped build a massive, massive company in South Florida. Very smart like we, he and he very, very good about like, showing us how to work every day, right, so we'd have football every day and every summer, like since I was 11 years old, I was at the office cold calling, right, so I'd have football workouts in the morning. I'd go make cold calls for 50 hours a week and I did that every summer from 11 to 16. And Carson did the same exact thing.
09:39 - Carson Wiener (Guest)
So I think that he basically ran that company for about the last five or six years. He was with them yeah.
09:44 - Preston Zeller (Host)
So he was like the entrepreneur type, right. Yeah, okay. So, and that's where I'm connecting the dots here yeah, because I mean I think some people they just out of the blue, you know, they're grinding out of some like an, you know, a versus situation or adverse situation that they grew up in, but you guys definitely had something modeled for you.
10:05 - Jackson Wiener (Guest)
Yeah, absolutely, and I will say also like he and my mother also, like they're both brilliant people, they're the smartest people I know, Like call them every day for advice to this day. So I think, having that like night and day, and also just like raising us correctly, because like nothing's changed from when we were 10 years old right, it's every single day we would have football and we would work all day, right, and when we weren't working, we were at school. We're doing homework and to this day it's the same thing. It's we're either working out or we're working, right, so nothing's changed. It's just the avenue of awareness changed.
10:32 - Carson Wiener (Guest)
Yeah, and following up on that, like, like he's saying, the family we grew up in and the opportunities we've been given, I think obviously like we didn't have amazing opportunities and anybody that is successful, I think is extremely lucky. We're extremely lucky to have these opportunities, but obviously the same person could have the same opportunities and not do anything with it. So I think we're extremely lucky and blessed that we had the opportunities, but we also acted on it to get to, obviously to do well with everything yeah well, this is interesting kind of parable.
11:00 - Preston Zeller (Host)
I remember for a long, long time ago. But it's like two brothers grow up, same dad, alcoholic. One of them becomes an alcoholic, the other one's a very successful business owner. And you ask them both who is your greatest inspiration? It was my alcoholic father.
11:13 - Jackson Wiener (Guest)
Yeah.
11:14 - Preston Zeller (Host)
And yeah, yeah.
11:15 - Jackson Wiener (Guest)
I think it's so shocking also is like people that have siblings that are fairly close in age, like you'll see, brothers like I'm 24. He just turned 22 22, but they won't be close right, like that's a. That's our biggest blessing. The biggest thing we have going for us in the entire world is each other. When we started the business, like if I wasn't up at 5 am, he would be and I'd feel terrible, so I'd get up, and it's like people don't utilize that right. So it's our biggest advantage. There's two of us, right. So, like I, I don't understand how there will be two siblings or like twins, for an example, brothers and they just won't talk to each other. So I think it's the coolest thing that you could be born with and like I've never understood that, yeah, I mean, it makes sense yeah, you have that
11:52 - Preston Zeller (Host)
good relationship you're like, why don't you just have a good relationship? And it's hard.
11:56 - Carson Wiener (Guest)
It's hard to trust people in general, especially with business and when money comes in. So it's so nice, like being able to have us as partners because we don't have to worry about anything like we share a bank account. We don't have to worry about anything like his money's my money. He could run off with it today and take everything and I just know it won't happen. And I just again like I don't know how people can't be close when they're literally family.
12:15 - Preston Zeller (Host)
I just I don't know well I mean, yeah, it says a lot about your parents, raised you guys well. Um, it could be like Dane cook's brother. I think it was his brother who actually ran off with that's really money? Yeah, it's crazy story that doesn't happen, unfortunately no, no, you guys, you guys seem good. Uh, did any other siblings?
12:32 - Carson Wiener (Guest)
no, yeah, yeah, okay cool yeah, so you guys, there was no distraction for lack of a better word with that I mean, I would say I would say Florida state was a bit of a distraction, but then we got out of there pretty. I mean other siblings, yeah, no, no, no, no family, you're not contending for that attention. Yeah, exactly.
12:47 - Preston Zeller (Host)
I know Like I have three kids and it's like it's wild all the time because it's just, there's always an odd man out.
12:55 - Jackson Wiener (Guest)
Right, right.
12:56 - Preston Zeller (Host)
When, when there's not an even number. Okay, grew up with hardworking parents. We're really kind of entrepreneurial in different ways, it sounds like. And then you guys have much extended family in that South Florida area.
13:13 - Jackson Wiener (Guest)
We have a lot of good family. They were very close with a lot of our family. Everyone's kind of doing different things, but we do have a good relationship with them. We see them a lot. They'll come out to Arizona sometimes see us have, but our whole family is in Florida yeah, I think it's a key thing too.
13:29 - Preston Zeller (Host)
Just hearing your story is um, like yes, you had something really good modeled for you at home, which is which is a huge leg up when, yeah, you, you don't have something good modeled for you, but you didn't come from like this real estate empire or I mean it's.
13:46 - Jackson Wiener (Guest)
It's just a very different way when we started. Also, like it was I was going into my senior year of college, I had $73 in my account, he had seven. And when we started our company like we didn't have a mentor, we were just like figuring out as we went reading books, YouTube, videos, we had like $4,000 in credit card debt before we ever made a deal. So we just like we completely just went all in on this and like started from there.
14:08 - Preston Zeller (Host)
Steve Trang. So the cold calling you mentioned when you were like 12 or whatever, right Do the football workout and then yeah are you? Were you cold calling for your dad?
14:16 - Jackson Wiener (Guest)
Jason Taylor, so for their company. So like they had a tow network, right? So like if I was a, if I met, my car had a flat tire, right now I had to get towed back to our house. It'd probably be a $300 out of market tow. So what they would do is they'd say, hey, you do one to a month right now I'll give you 40, but we're going to pay you $80 a tow instead of 300. So my job was to get those towers to sign a 15 page contract to put them in the tow network so that their costs would go from $300 to $80 a tow and then the tow would get helped out because they'd be doing way more volume, Right, so? But basically I was just cold calling towers and getting them to sign this contract, which is similar to what we're doing now. We're cold calling these sellers getting them to sign a contract.
14:53 - Carson Wiener (Guest)
It's crazy, too, how outdated some of their stuff was with. When you had to get like the contract signed with the towers printed and faxed over, they didn't have like any docu sign or any of that. Yeah, like any of that that that we're using now, our people use now.
15:07 - Preston Zeller (Host)
It's crazy yeah, um and wait. So this, this other business, was something you started at that age, or that was another family business. Well, that was that was the insurance company, oh okay insurance tour.
15:19 - Carson Wiener (Guest)
It was all together, okay, entire programs. That makes sense. It's basically like triple a is it was a company like that Sure, sure, okay, cool Okay.
15:27 - Preston Zeller (Host)
So you're in college. What fraternity?
15:30 - Carson Wiener (Guest)
Pike, Pike.
15:30 - Preston Zeller (Host)
Pike, pike, half alpha. Yeah, yeah, okay, I was an essay, Okay, right on. But okay, so you're, you're in college and do you work with any? I'm just curious, like your fraternity brothers, any people you work?
15:43 - Jackson Wiener (Guest)
with? Yeah, we do. Actually, we have um three people on our team right now. We're from the fraternity, um absolute great salesman, and then our marketing coordinator right now, all from there, all good friends of ours, which helps also. It's big trust factor. You know they're going to work hard, you can actually get along and have a conversation with them, um, so it's not just like a business relationship, it's like an actual relationship. You care about them, they care about you. So that helps a ton too. But yeah, they, they, uh. And then we actually we partnered on one of our biggest deals of 2024 with someone that was in the fraternity like two years prior and does commercial real estate. So we partnered with him on a big commercial deal on Tennessee, which was land. So yeah, it was cool too, very, very cool.
16:22 - Preston Zeller (Host)
you guys, you know you graduate a little bit ahead of, so Jackson graduates a little bit ahead of Carson. And then what does it look like from there? I mean, like you said, you're starting with $74 and $7 in your account, so basically nothing.
16:38 - Carson Wiener (Guest)
So we sorry to cut you off there, that's all right.
16:39
So this was actually an interesting story and if this scenario didn't happen, and who we? This is basically one of the main people we work with still to this day we've probably done over 400 deals with him over the last two and a half three years and so we were selling at the time almost every single one of our deals we were getting. This is when we were in college, the last few months before I dropped out and we left and um, we actually moved to Miami, which I'll get into but we had about 40 or $50,000 in closings lined up in one week which we have never had never made nearly that much money. We were maybe making $20,000 a month at the time and we didn't have much money saved up for anything.
17:14 - Jackson Wiener (Guest)
And we're preparing for us also college you up. This is like a side note here is we try to do Airbnb arbitrage. When we first got our money, we got shiny object syndrome. We lost our first $100,000 doing that. Not that it doesn't work I'm sure it works for people, it just wasn't for us. So at this point this is like November. It's October November whenever the huge hurricane hit Southwest Florida what are? You talking what year 2022. Okay, 2022.
17:38 - Carson Wiener (Guest)
So, yeah, so we were successfully flipping land for about five months, built up the money that we've wasted all on Airbnb arbitrage Not wasted, we learned some stuff from it but lost basically all the money we had. And again we were planning on leaving college, being on our own, financially responsible for ourself and everything In the end of November. In the end of November was when we had to make the decision. So this was October. We had about $40,000, $50,000 where the closings lined up. That bad Southwest Florida, which is where majority of our deals were a title company, was this investor that we were selling every single deal to and Hurricane hits. We don't hear from anybody. Title companies are shut down for about a month.
18:11 - Jackson Wiener (Guest)
We haven't heard from this investor in about every four weeks. Every buyer Expired in the market tank, so he was gonna lose money on every deal.
18:16 - Carson Wiener (Guest)
He was gonna lose money on every deal. He didn't have to close on any of them. They were all expired and we basically would have just I would have had to stay in college and figure my life out. He would have had to go on his own and he came back three, four weeks later, closed on every single deal. Probably lost money on every single one of them. Man of his word, closed on every single deal.
18:32 - Jackson Wiener (Guest)
We've done over 350 deals since that day, millions of dollars. Like I consider him one of our best friends, like we talk to him every day for an hour. We work with him on every single deal we do.
18:49 - Carson Wiener (Guest)
Any of our students deals we send to him like that, just like practicing good business like that, like it changed our life, because you know, yeah, and I, if that didn't happen, I truly would not have been able to drop out of college. It was and go into everything that we have, and so he Did that. We left, moved out and the end of November was like the first week of December, and then we ended up moving to Miami for a little while, which this was interesting too. We thought we wanted to build up this big team. So at the time, it was just him and I. We wanted to try and build up this big team.
19:09
So what we did was we had a three bedroom place in downtown Brickell, Miami, and we made the master bedroom our office, and then we had the other two bedrooms and we had a couch and everything set up. We were just going to live a normal life, whatever. And then we're like you know what, let's try to scale this up. We had all these people we met in the elevator, met in our building. They heard about what we were doing. I want to work for you guys. We're like awesome office and we had 13 people working out of our apartment in Miami. It was crazy. Every morning at 8, 9 am they'd be knocking on the door, everybody's walking in. We'd just leave the door unlocked, everybody's in and out all day long and tried to scale it up from there. It was a bit of a mess. We were making deals but that wasn't sustainable long term. But that's kind of how we were living in Miami for the four to six months we were there. So that was definitely an interesting time.
19:59 - Preston Zeller (Host)
I can imagine why it wasn't sustainable but, maybe tell me a little bit of why it wasn't from your standpoint.
20:06 - Jackson Wiener (Guest)
So full transparency, it was just 100% our system. So we in January, when we first got to Miami, we started to venture out because in the beginning we just did Cape Coral. That's where the builders were, that's what we knew. We did like a hundred deals there. A lot of them were smaller, but we were just like learning about everything. And then, like December came around, so I just learned about mailouts and I'm like I want to have some write-offs for the year. So like December 28th I just sent like five grand ten thousand mailouts.
20:29
From that we made some big deals. So we're like, all right, now we can pay a team, we can do this. Like we made like two six-figure deals on that one campaign and we're like we now have a little bit of money to where we can kind of scale this and like we just made this amount of money on a two and a half minute phone call. Like let's see how far we can take this. So we just put a team in place. But we had no CR. Like our CRM was a joke. We had no software. There's no system set up to where. It was just a nightmare.
20:54 - Carson Wiener (Guest)
It was just 13 people cold calling, no one knows how everyone's sending their own contract we were sending out like 50 60 contracts a month, but our system could truly only handle like 10 the way we were tracking our deals was on a whiteboard, like it just wasn't sustainable at that point.
21:07 - Jackson Wiener (Guest)
At that point we kind of cleaned house. We actually moved to Austin Texas, for I can't tell you why just we want to check out another big city yeah, kind of the same thing.
21:15
We moved to Scottsdale and we absolutely love it here, but we moved to Austin and at that point him and I were it was him and I again and it was almost like that first summer to where we were grinding all day, every day, just by ourselves, closing all the deals, and we were also building a system right. So then, October of 23, October of 23, that was done. We hired our executive assistant, we now started to hire some acquisition managers and everything sustained itself to where this is your job, this is your job, this is your job. All the automations and the zaps are in place, so everything runs smoothly.
21:44 - Carson Wiener (Guest)
And we were at that point we double tripled our business just overnight, basically because everything sustained itself that we spent six months building so you spent less time fixing broken processes and more time and like truly improving the business, bringing in more business yeah, it was like that time in 2023 when Jackson rebuilt our whole CRM for about 45 days straight and just made sure it was ready to sustain and then, like three or four months later, we did the most deals in one month, which it doesn't even mean we did the most profit in that month, but we did, I think, 37 deals 37 deals in one month closed all land deals yeah uh, what?
22:19 - Preston Zeller (Host)
what CRM are you on now? So?
22:21 - Jackson Wiener (Guest)
we, we use Podio. We've used audio since the beginning, but it's just like. Podio is kind of like one of those crms that you can completely customize, sure, so, just like customizing and automations and workflows. When I click on this, it shoots to this tab and it texts this person and it automatically sends this email and this contract autop, like just a lot of different things you can customize with it to where, when you're doing 30 deals a month, nothing cracks. So that took a while for and it probably shouldn't have taken that long just figuring out how to do that, having no technical background. But once we had that set up, it really was able to scale our company.
22:52 - Preston Zeller (Host)
And how'd you even learn Podio? Were you just tinkering around? Did you watch videos? Did you hire anyone to help?
22:58 - Jackson Wiener (Guest)
at all. We got it started out it was just YouTube videos and then, after about a year and a half of actually running the business, I understood what we needed to do. So I just wrote everything out on pencil paper what we need our CRM to do, and then I just, app by app, figured out which one could work for this, which one do I need to integrate with the contacts and which one do I need to integrate with this to make sure that it sustains everything. So we figured out what we needed from it and then just slowly figured out how to build it out ourself.
23:24 - Preston Zeller (Host)
yeah, essentially awesome. Um, okay, so you, you go from Florida to Austin. I lived in, uh, Leander for okay, okay too, so, um, and then 23, you come out here, we came out here it was about a year ago, the yeah February, the last couple days of February of 2024. So then, what brought you out to Scottsdale from?
23:46 - Jackson Wiener (Guest)
we. So we actually we came here when we lived in Miami for my birthday. We had a friend out here and we're like we really like it out here. So then we came actually again in his birthday's in January. We came in January for his birthday and we're're like Texas is really slow for our age, Like it. It wasn't what we were looking for. I do love Texas, just not where we're at right now. We're like we always have such a great time in Scottsdale. It never rains there, it's never snowing, it's there's no freezes here.
24:10
We don't know anyone there, it could be kind of cool. And we just decided, okay, we're just going to drop everything and move. And then two weeks later we signed a lease. We moved out here in February and we've been here since and no complaints. I think we'll be here for a long time.
24:23 - Carson Wiener (Guest)
Yeah, I love it out here.
24:24 - Preston Zeller (Host)
Yeah, a little drier than Florida, for sure, summers are hot, yeah, okay. So Scottsdale, so like and I know you said you're going back to Florida, which I saw, actually something I want to touch on real quick Because I know you're doing mostly land, but on your site you do have some pictures of like. Yeah, yes, so the developments.
24:45 - Carson Wiener (Guest)
This is again kind of something we always wanted to get into His mentor, actually, which he'll probably touch on a little bit later, but his mentor, which when he was from what like when you were 14, to like 16 16 to 19 19 that he was underneath just learning and watching how he kind of operates and runs his business. We always wanted to get into luxury waterfront development. So just single family luxury waterfront development. Multi, multi-million dollar homes, building them up, making a profit, getting in and out.
25:10
So spec, spec homes yeah, spec homes so just like one-off spec homes and um. So now we have two active developments in Marco Island, Florida. So that's kind of those developments that we're going back and working on and those are the houses that we're building now. One of them will be completed in about six months, One of them will be completed in about a year. So we've been working on those since April of last year April and June.
25:30 - Jackson Wiener (Guest)
So those, actually those deals came across through wholesaling. So they came through with one was a cold call deal, One was a referral deal and it's the numbers just really, really checked out. So every I re-ran it for just hours and I'm like this makes so much sense to where we can buy this lot for a million, we can build it for 1.2 and it's going to sell for four to $6 million. So we raised the money, got an investor.
25:51 - Carson Wiener (Guest)
We don't get on here how that deal played out in the beginning.
25:54 - Jackson Wiener (Guest)
Yeah, so it's actually kind of funny, it almost got sued. It was kind of a blessing in disguise. So we got this lot under contract for a million dollars in Marco Island and Marco.
26:04 - Preston Zeller (Host)
Island is where it's a little bit north.
26:06 - Jackson Wiener (Guest)
It's over between.
26:07 - Carson Wiener (Guest)
Tampa and Naples.
26:08 - Jackson Wiener (Guest)
It's like a little island out there, beautiful blue waters.
26:11 - Preston Zeller (Host)
I'm pretty sure.
26:11 - Jackson Wiener (Guest)
I've been on it, I feel like it sounds really cool.
26:13 - Carson Wiener (Guest)
It's pretty cool. It's a really nice area. It's over by Naples. Do you know where Naples is?
26:17 - Preston Zeller (Host)
Yes, I know, it's a couple hours south of Sarasota, right, yeah, exactly.
26:22 - Jackson Wiener (Guest)
Directly across the state from Miami. So got this lot for a million and it's a beautiful lot, right? No bridges, you can put a huge boat in the back, like great view. So we thought it was worth anywhere from like one four to one five. So we just spend.
26:35
We spent a long time trying to sell it because we thought we'd make a huge deal on it. So I have a long conversation with the seller about 45 days in contract was 45 days plus 45 days, so we had like 90 days and I'm like, hey, listen, I haven't gotten any bites yet. Like I'm trying to flip this, I have no bites. I'm like if you want to sell it, let me know and I'll just terminate it. But I'm going to continue shopping it around. We had a pretty good relationship. We had like a 45 minute conversation. He's like you're good. So I made the mistake of um, not having our assistant or myself send out a termination to him, releasing it from the contract. So then 30 days go by, we get an attorney letter basically suing us. I say you owe us a million dollars in 14 days or we're going to court. So at that point I looked at it again and I'm kind of freaking out.
27:13 - Carson Wiener (Guest)
I looked at it again and I'm kind of freaking out but I'm like we had 14 days to close on it.
27:20 - Jackson Wiener (Guest)
but there was a comp on the canal next door and it was an identical house and it was 2,500 square feet and it sold for 3.5 million and it was a 2021 build. So I look at this and I say we have the lot for a million. This one just sold for $1,500 a foot. How much does this really cost to build? So I started calling the builders out there and I'm like hey, what could you build this for 400 foot? What could you build this for 425 foot? What could you build this house for 500 foot?
27:40
So I just make a spreadsheet. I'm like okay, so it costs us 1 million for the lot 1.2 to build. If we can sustain that 1500 a foot, we can get anywhere from four to 6 million depending on how big we build a house. And I just and then there was another comp and another comp and then another listing at 1700 a foot and it's like this made a lot of sense. So we closed on that deal and one of the agents I talked to just because I we go very conservative so I probably called every waterfront agent in Marco island and said is this a good deal?
28:07
and they all said yes before we went ahead and moved forward. But one of those agents goes there's this lot over on SunDrop and this, this one has an open water view, beautiful blue water. He goes, this lot's listed for 4.7 million. They would take closer to three. So we submit an offer at 2.5 and we agreed on 2.9, and then that's going to be a bigger house and a more luxury development. We're going to be all in our break evens about 7.75. It should sell anywhere from 12 to 15. So those are our two development deals that we got into, but they were kind of on accident and it came through the wholesaling and it came after we've already done 400 deals, so so it was kind of a blessing in disguise, but yeah, it definitely was a scary.
28:43 - Carson Wiener (Guest)
We were sitting at lunch and we see this attorney letter that came in and it was not.
28:47 - Preston Zeller (Host)
We didn't speak the rest of it or something, or yeah, yeah, yeah, yeah. Um, what, what was like? Uh, I don't know one of your main takeaways from that whole, you know.
28:58 - Jackson Wiener (Guest)
I think so. I think the biggest thing is like just to actually take action, like I've always known what to do in development, and this deal came in and it was a good deal for five months but it took us actually being forced to do it. It's going to. These are going to be by far two biggest deals ever Right, but we never would have done it without that push. Right deals ever Right, but we never would have done it without that push Right.
29:18 - Carson Wiener (Guest)
So it's like, yeah, we kind of sit there and talk about how we want to develop all day long, but the deal could just keep coming across our desk and, unless we actually go raise the money, actually put the deal together and actually do something, it's just going to keep passing by and passing by. And yeah, like you said, it's just to actually do it and jump into it or else it's not ever going to happen. So it was cool that it pushed us to get into it and now, luckily, we're kind of getting into the development side of things.
29:37 - Preston Zeller (Host)
Right, and now I'm curious how much of the development side is like. There's something very gratifying.
29:44 - Carson Wiener (Guest)
It's seeing something.
29:45 - Jackson Wiener (Guest)
It's pretty cool you can go to Marco Island, you can go out on a boat and you can be. I built that house. I built that I and it's like you build a multi, multi-million dollar house like that house will be there until we die I get. It'll always be there. So the more you build that you can drive around, you can steal the houses you build your. You're putting someone in their dream home, and not only that is like Marco Island's one of those markets that really much appreciated. So this person bought the lot we bought for a million dollars. They paid like $15,000. So like when, on these expensive lots, like you can make someone in their family millionaires, you can put someone in their dream home. You get to drive around the bone, say I built that, it's a pretty cool and like and you make process doing it and it's a pretty crazy process.
30:24 - Preston Zeller (Host)
So yeah, well, and part of the reason why I wanted to go like deeper into that route is, or that story is I. I think people can get stuck on like the two extremes, Like one is your two linear thinking. So you're like, oh, things got to kind of fall into place. Um, or as you alluded to with um, you know some of the, the Airbnb stuff. You're a shiny object which this industry is full of that.
30:49
Any entrepreneurs like that Cause you go well, that could be good, this could be a good, this could be good. So we, even you know, when people use batch leads, we, we really try to advise them first like, hey, go, go, hone in on a list, don't take every or hone in on one market high equity, whatever, like you know. Yeah, I mean one market too, exactly, um, so, yeah, okay, so you guys are mostly doing land deals and now you have some development deals. Um, Would you like to see that grow?
31:17 - Jackson Wiener (Guest)
more. So that's the thing that was like. As we kind of touched on is, we're very conservative and we call every agent to make sure it's a good deal before. So I wish I could tell you we could pick up a deal a week, but we're only going to jump on a deal. That's an absolute extreme deal that no one else has seen, that no one else knows about, and it's an amazing deal. So we could pick up three in a day or we could pick up three over 10 years. It just depends when the deals come.
31:43 - Carson Wiener (Guest)
So we're basically just constantly in negotiations with deals we like at the price we like, and then if one of them wants to come back and say, yes, awesome, we'll make it happen, sure, but like there's two or three we're looking into now, yeah, um, a few more in southwest Florida and then like one or two in Jupiter, but obviously unless they come to our price it's not going to be a deal. So got to just keep negotiating and see if they'll come around yeah, well, these are all, probably all verbal yeah, yeah, all verticals.
32:07 - Jackson Wiener (Guest)
Nothing on paper you can't have. Yeah, yeah, we're not. I've got 100 million dollars in property well.
32:13 - Preston Zeller (Host)
So okay, you guys have been here for a year. I'm sure you have looked at.
32:20 - Jackson Wiener (Guest)
Yeah Well, okay, you guys have been here for a year. I'm sure you have looked at the crazy spec homes going up and PV, so we've looked into it a lot. The numbers don't check out as much as Florida because it costs. I don't know why, but it costs so much to build here and you don't get as much per square foot and it also takes a lot longer with permitting here. So that's why we haven't done anything.
32:33 - Carson Wiener (Guest)
But if you've been in the market for a while, we have two good buddies that we met out here, max and Patrick, who absolutely crush it in development real estate out here and they're absolutely killing it. So it's definitely a great market, but we just again, we don't know much about it and we also don't have our GC, so we get clipped 20%.
32:55 - Jackson Wiener (Guest)
So when you're a GC it makes a lot more sense than doing it here. I know another big place to do it is Dallas. We've never really looked into Dallas to do it, but I know Dallas is a huge development market yeah, well, I mean that that metro area is yeah, and it's extremely cheap to build in Dallas compared to like out here in Florida.
33:10 - Carson Wiener (Guest)
For some reason it's like 200 a foot.
33:12 - Preston Zeller (Host)
We're building for like 650 a foot over in Marco island, which is still a good deal over there yeah, well, I think you know, when I've looked at, I think, resale I don't know about new, but resales like a thousand foot or something out here and Scottsdale pv, uh, but there's some just, and my understanding of like the really high-end spec home market here at least, is, like you know, they're on the market for 45 million but they're expecting to take right 37, you know it's been getting crazy, though.
33:41 - Jackson Wiener (Guest)
All the prices that have been going up out here and phoenix, Scottsdale paradise valley it's like the last year or two has been like nothing it's ever seen the development game's kind of changing a little bit too, because now with ai and stuff is these developers are listing their houses before they even break ground and it looks like a finished house with all these AIs. And then you could also put get power of attorney permit before you even close on the lot. So you get your permits, you list the AI the day you close and, like, a lot of these people are just building the, they're selling the houses before they even get built. And then there's someone that's gonna buy a $15 million house no-transcript was a developer that purchased a lot for eight million.
34:25 - Carson Wiener (Guest)
He got the renderings and the plans done, sold it for 20 million pending and I mean they still have to factor in the cost of the house build underneath that. But he probably made four or five, 6 million and it was six months later and he just got plans and sold the sold the lot again. It's crazy.
34:40 - Preston Zeller (Host)
Yeah, that is a. I'm curious how long that can persist, and there's not a lot of markets that can persist in Um. But so um are your. You guys, you know, have your own brokerage in Florida, right, we have no licenses, no licenses okay, cool, that's a really good thing to know actually, because that's the um eternal debate, right when you're in real estate investing is to get the license. So what? Why did you not?
35:07 - Jackson Wiener (Guest)
get it, it's not it, it won't benefit us at all. So one thing is like you do have to disclose it on every contract, it doesn't matter, but like there's nothing we would really use a license for. And the our partner that we mentioned earlier that closed on all those properties when we were in college that we work with on everything. He's probably the best land agent in the world at least that I've seen, and we've done a lot of business. So we just let him take care of everything. We trust him with everything it's. We know he'll get the job done and he'll do everything on the agent side of things for us.
35:36 - Carson Wiener (Guest)
Yeah, so we'd rather just partner with agents and let everybody get their piece and do tons and tons of deals.
35:42 - Jackson Wiener (Guest)
We do everywhere, not Florida. So, yes, we could get our license and we could try to do things, but at the end of the day we could do 600,000 deals. Someone that's been doing real estate for 30 years in Chattanooga, Tennessee, is going to know more about it than I will, just doing the whole country. So we'll always just pick the best agent. We'll give you your three if you're really good and it's a big deal four or 5% to just take care of all the agent work and be the master in your own market, Because we are basically only going to know what they tell us. Whether it's scrub J's or gopher tortoises or city water sewers south of a certain street there's a million different things that go into every single market. So we want to just give it to the best agent in every market. What are scrub jays and?
36:21
gopher toys, so scrub jays are like this wildlife's ridiculous so wildlife with land is like basically the only thing you have to look for right.
36:28 - Preston Zeller (Host)
So yeah, no, so like.
36:29 - Jackson Wiener (Guest)
I just mean it is yeah, so like so like with like houses, right inspections, your roof you have all these things that go into it With land. The only thing you have to look for is protected wildlife.
36:42 - Carson Wiener (Guest)
Wildlife flood zones.
36:44 - Jackson Wiener (Guest)
So basically, the scrub jays they're in Port Charlotte, Charlotte County. You can't build if these scrub jays are expensive to remove. Burrowing owls are like $4,000 an owl to remove. But the gopher tortoises are the worst. They're six to eight thousand dollars per turtle. So like we've seen lots that are worth 15 grand that have seven turtles on them, right, so it's, it's 40, 50 grand and not only that, you can't even, you have to get the government out there to remove them and the sanctuaries are full, so they have nowhere to even put them right now so gopher tortoises wash like.
37:14
If there's a gopher tortoise, it deals dead or an eagle or an eagle. Eagles are done. Kill um, can you?
37:19 - Preston Zeller (Host)
could you open a new animal conservatory and maybe make some bank that way.
37:23 - Carson Wiener (Guest)
I don't know, because I think it's, I think it's through the environmental, like government and everything, because they're protected. But yeah, no, there's people that go out and it's very illegal, but they'll go out and like remove them themselves and like dig up the nests and stuff like that.
37:34 - Jackson Wiener (Guest)
But you could literally go, yeah, every time we every time we sell a deal we cross our fingers because the builders drive out there and tell us that there's a turtle or not. Yeah, but it probably. It's very seldom, maybe 2% of the time, like maybe every two and every hundred deals has a turtle, and then the builder will probably drop their offer. Ten thousand. So we relay the message to the seller and nine times out of ten they take, and then also with the development side of things.
37:54 - Carson Wiener (Guest)
It's interesting because you can only build during certain times of the year when there's an owl on the property, or you can only build within 20 30 feet, depending on the area, like michael, and I believe it's 15 or 20 cape coral, it's 30 feet, and so we have an owl on the front of one of ours and we can build on the back of it. We can get the driveway down until the end throughout the year and then we have to remove.
38:10
You can't remove the owl during mating, then you can remove it, and then you have to move it back, once it's done, into the back of the property, because that's like where they're from and stuff like that and people. You can either keep it there or you can have it removed to the sanctuary and with the neighboring property actually the one we're building they kept it in the back as like a pet and we saw the owls just like hanging out it's kind of interesting too, though, because with like the turtles it's you can't build within 30 feet of it.
38:32 - Jackson Wiener (Guest)
So if I have a lot right here and the lot right next door has a turtle, but it's on this side, I can't remove their turtle, but I can't build because they have a turtle on it. So that's the only thing you have to look for with land is we've done every. We've never seen a lot.
38:44 - Carson Wiener (Guest)
Again, this is pretty rare, but it does definitely happen.
38:47 - Preston Zeller (Host)
What is the scrub? Jay, a bird.
38:48 - Jackson Wiener (Guest)
Yeah, I don't really know the whole story with scrub Jays. I just like hear all the sellers say there's no scrub jays. We've never ran into one, but I know it's a thing. I don't want no scrubs.
38:57 - Carson Wiener (Guest)
There's a new meaning to it or owls or turtles.
39:02 - Preston Zeller (Host)
I was actually shocked to see a bald eagle in the Florida.
39:05 - Carson Wiener (Guest)
We've seen one ever.
39:08 - Preston Zeller (Host)
I was in the Sarasota area Some bald eagle in a 100-foot tree.
39:13 - Carson Wiener (Guest)
Supposedly those are like $30,000 to remove?
39:17 - Jackson Wiener (Guest)
I don't even know if you can't remove them like yeah, I don't know, we've never, I don't think we'll ever try to. It's the national bird.
39:22 - Preston Zeller (Host)
Yeah, I'm moving that bird, yeah um, yeah, well, you know it's okay that the whole conversation is interesting because I think people think about florida. Maybe is this like super unregulated, you know conservative state, um, but at the end of the day, like it's still, there's still a lot of swampland, a lot of you know, like you said, a lot of wetlands while wetlands and wildlife and I don't think anyone in in any kind of ideology is like, yeah, screw the animals you know, yeah, um, so it's.
39:51 - Carson Wiener (Guest)
It's cool to hear about just it's funny too, seeing your reaction to it, because we just we've been talking about this for three years straight, non-stop, so it's like we talked about it, like it's just a normal conversation. But yeah, people like what do you mean turtles and owls and all that's like? We're like they're just not used to it.
40:04 - Preston Zeller (Host)
Well, and so you know the deal here with Suarez, right? No?
40:08 - Carson Wiener (Guest)
no.
40:08 - Preston Zeller (Host)
Okay, so that's something I'd talk about flippantly and you'd be like what, far Suarez, or state protected? Okay, so if you go to do land development, um, you have to, at all costs possible, save the Swaro's, um, and so you know again, how do you save them? Um, good question. I don't know the full extent of that. They'll try to build around it at times. Obviously, it's. It's if it's in the footprint of a building, there's some kind of mess or they're just there. No, it's just. This is just a huge cactus right.
40:46
That was a bird, no so yeah, the main cactus you see here, like if you go out in the desert, right, those are all the Swaro's and they take the skeleton of them is pretty impressive in and of itself. But yeah, you ever see like the, those are all the Suarez and they take the skeleton of them. Is is pretty, uh, impressive in and of itself. But yeah, um, you ever see like the wood stakes holding them up?
41:01 - Carson Wiener (Guest)
Yeah.
41:02 - Preston Zeller (Host)
Yeah, the two by fours, uh yeah. So that's that's what they're. They're trying to save it. Um, that's crazy. But they'll get rotted, kind of at the root, um, or at the base of the yeah, the trunk of it sometimes. But yeah, so if you go do land development here and there's a bunch of Suarez on it, I'm pretty sure they have to try to transplant that. Okay, if they can.
41:23 - Carson Wiener (Guest)
We've also seen those jumping, troia cactus. Those are interesting, the ones that jump off the branch and hook on your skin.
41:29 - Preston Zeller (Host)
Yeah.
41:30 - Carson Wiener (Guest)
You seen those?
41:31 - Preston Zeller (Host)
I know what you're talking about, but jumping off.
41:34 - Carson Wiener (Guest)
They're yellow and based off the kinetic energy of like your body. If you're close enough to it, it'll jump off and get under your skin and hook in there and it like infects your skin if you don't get it right out no, I thought you were referring to.
41:44 - Preston Zeller (Host)
There's a separate issue golfing here, where you go into the desert land next to a cactus and I've seen people swing into them no, that I've never seen that separate issue yeah, yeah, I've seen people get it.
41:54 - Jackson Wiener (Guest)
It's very different, very different. In florida, like being we're interesting alligators.
42:03 - Carson Wiener (Guest)
Yeah, right, yeah, I guess both pretty deadly. Yeah, yeah, stay away from all of them.
42:09 - Preston Zeller (Host)
Yeah, yeah, for sure. Well, okay. So, jw Lighthomes, you're out here Now. What's kind of like what's the future looking like? What are you focused on now?
42:22 - Jackson Wiener (Guest)
We're actually teaching a lot of people how to flip land because we are now trying to buy the deal. So there's something that we haven't touched on yet and this is, in my opinion, if you know how to do it correctly, the absolute best way to invest in real estate is because there are properties in Florida that, if you look at Port St Lucie, for an example, 2017, these lots were three to $5,000. A builder will buy anything for $150,000. Locks, a hatchery 15 years ago was five grand. Right now they're 275. So what happens? If the cost of build doesn't change and a house is worth $400,000 and the lot is worth $10,000, if the house goes from 400 to 500,000, it goes up 20%, right 25%. That lot goes from being worth 10 grand to $110,000.
43:03 - Carson Wiener (Guest)
So if you buy lots in the right areas in florida, arizona, tennessee these lots can go up literally 30, 40, 50 x in two, three years so all these cheap properties in florida and basically anywhere throughout the country that we're seeing that have paved roads, that have, uh, either utilities going in or there's a lot of new construction going around it, we're trying to scoop up as many as we can just to hold for the long term and hope in 10, 20, 30 years they've appreciated. Like property taxes like we, we own property property taxes are one dollar a month.
43:29 - Jackson Wiener (Guest)
So you have no maintenance, nothing and, and you know, a buildable lot in florida on a paved road will never be worth less it's never going to go down ever five, ten grand like. It's impossible. So if you get it at the right price, you have absolutely no shot to lose. You have the opportunity for it to go up to being worth $100,000, $150,000. And you have no maintenance and no property taxes.
43:47 - Carson Wiener (Guest)
So we probably buy about eight to 10 of those types of lots a month and we're just trying to stack and stack them up. And again, that's why we're kind of teaching people is because we want to buy as many of those deals as we can as well as get development deals that we can build on. So that's kind of our as well. So the lots you're buying, are they like middle of the state?
44:10 - Jackson Wiener (Guest)
So we like to be as close as possible to the water. Okay, but like the main thing is just, you need new construction in the neighborhood, you need to be on a paved street and it needs to be as cheap as possible and in a growing market. So, like we know, florida is going to go up Any zero state income tax. So like Florida, tennessee, arizona is minimal. Like Texas, texas, any of those because people are not going to.
44:32
As more and more people work online, people would just keep moving to these places and these builders are deer horn by like 80,000 lots to build on last year. So like as the interest rates go down and the houses go up, the houses will go up 20 percent. The lots are going to go up 2000 percent. Go up, the houses will go up 20%, the lots are going to go up 2000%.
44:46
So, like that. We're trying to stack these up, knowing it's it's impossible, for unless the country gets taken over, lots are not going to be worth less than five grand on a paved street that's buildable with utilities. So that's kind of what we're doing investing wise. So we're showing people how to bring us those deals so we can buy the deals off market and a lot that's worth 10 grand, maybe get it for 6500. So we're saving. We're doubling our money on the front end with opportunity on the back end, and then we're also looking for more development deals and we're also trying to do so.
45:11 - Carson Wiener (Guest)
Last year we did 239 uh land deals. We're trying to scale that up to. We want to do like a thousand deals this year. So we're partnering with our students on a lot of these deals. So we're doing a ton of joint ventures, a lot of partnering deals and trying to scale that up to hopefully doing 500, 700,000 deals this year, hopefully.
45:26 - Preston Zeller (Host)
Yeah, I mean even doubling, that would be pretty easy. Yeah 100%. That'd be pretty cool 252,000 would be pretty mind-blowing. And are you taking classes of students or is it just like an evergreen program that goes through?
45:43 - Jackson Wiener (Guest)
So we actually built a full-blown program over like two and a half years, but we never released it because when we started our business like we were building our business we deleted all social media didn't have social media for a year, like years, and then until about november I don't ever want to remember that.
45:58
Yeah, that's like a huge thing, like there are things that are going to help you and things that are not going to help you. Like scrolling on tick tock and instagram are not going to help you. Like we, we understood, like if all we're doing is working, this is going to work and I, everyone's going to use their phone if they have it. So we just deactivated, deleted every instagram, tick, tock, netflix, any anything that's not going to help me to where? Now, when I go to click on instagram to scroll for an hour, I'm going to go watch a business podcast, right? So like that those little things help so much.
46:24
But over two years, like no one really knew who we were and we kind of came out of nowhere. So we've been building this program and we have hours of training because we trained our own employees with them. So we're like we can kind of teach people to bring us our deals at this point. So then, november, we're like, alright, it's time you should probably start posting on social media, carson. And then at that point, it's the same thing, right, it's like I know people that have been trying to blow up a social media for two years and like I've been posting once a week. He was posting nine pieces of content a day. So he took a account from zero, like a brand new account, to millions of views a month and everyone's like, how do you do it?
46:56
And it's just being consistent, right as he was doing what Carson did yeah 250 posts a month for two months straight and now he gets 4 million views a month. But it's not because anyone got lucky, it's just he was literally filming for four hours a day, editing, posting nine pieces of content every single day and that's how it worked. So it's a big thing. It's just being consistent with something and doing more than you would imagine doing. Is it's different doing one a week versus what's 10 a day times 70 a week?
47:24 - Preston Zeller (Host)
yeah, well, I think I think you know. I wanted to hone in on that because I think people can get lost in like, oh, I need to be an influencer, along with my business.
47:34 - Carson Wiener (Guest)
Yeah, that's a great point, because a lot of these people, especially that you see online and stuff like that it's like they just started their business and they're trying to be an influencer and do all these things and teach people. And it's like like, what are you going to teach if you haven't learned anything yourself yet? If you don't have any experience yourself, what are you gonna teach? And that's kind of when we were gonna try and teach it two years ago and we were gonna think about teaching it and selling a program and stuff like that, we're like we learned that we don't really have that much knowledge to give people yet. We've done 40, 50 deals in our life. Now, at this point, we've under in hundreds of thousands of deals and done 600 properties and doing development, doing things, and we actually finally have something that we can teach people. Um, but until that point, you like, if you have nothing to teach, then what are you going to influence?
48:11 - Preston Zeller (Host)
it just doesn't make sense to me right, well, yeah, and to me that's why, like, your story is so important, right, because people may look at you guys and be like I mean, you look older because you have a beard. Yeah, you got baby face I had one yesterday, but you're young right.
48:26
So when you say, when you, when you say these things, that are impressive, right, People can go really like this guy BSing us Because we see it in. I mean, you know if you've ever been on like Spencer Cornelius podcast, right, he exposes people that are just like full crap right.
48:43
Yeah. So it's just like this weird perception people think, uh, perception people have, but you know again why your story is really. It's really cool to hear, um, just your background there and then, like, getting to this point and like man, you guys are just like starting out. Basically, so, um, what keeps you motivated daily? Like what is that? That like seems like you guys have grit right? If anyone hasn't read that book, definitely go read it.
49:10 - Carson Wiener (Guest)
But I mean, what keeps you going? We've definitely struggled with it over the past two and a half years and it hasn't always been we've been motivated. We've had definitely rough times where we haven't been motivated, we haven't wanted to work as much or we've just kind of been lost. Even when we're making good money like even when we were in Texas for a few months we were just lost, like we were making more money than we've ever made and we're like why are we unhappy? And we had to learn what truly made us happy before.
49:30
That could make us happy now, rather than just tying your happiness for the day to a dollar amount. It's like if we didn't make a certain amount of money, we weren't happy. And you can't live like that. Obviously it's important and that's why do throughout the day. So it's like we made sure we get up and get our workout in or go for a run or do these other things that we can check off. So even if we didn't make X amount of money that day, we can still be happy with ourself. I think it was a big thing that we switched over about a year ago.
49:53 - Jackson Wiener (Guest)
Yeah, also like a big thing for us is we really want to enjoy everything and travel and do everything. We want to enjoy everything but not do it when we're 60 years old. We want to do it now. So that's huge about being online we went to Dubai, we went to Tulum, we've been to a bunch of the Bahamas, we went to a bunch of different places while building our business. So a huge thing for us was we needed something that we could do fully from our laptop, and that's kind of what we just want to basically accomplish all that we can and do it as young as possible. And we're also really good at it and it's very fulfilling. Like we like to work, it's a lot more. You're a lot happier going to sleep at night when you worked all day, got a workout in, went for a run, ate clean versus just like I watched Netflix and ate popcorn all day.
50:37 - Carson Wiener (Guest)
And another thing that's actually been helping us a lot, as of like the last month when we created this, or month or two and people can believe this if they want of like when we're actually helping people learn how to do this and seeing them make money for the first time like that is so much more fulfilling. Seeing somebody else make their first $5,000 deal than us making another $500,000 deal like that's actually so fulfilling to us and you can actually make an impact and make a difference and change somebody else's life. From there making $2,000 a month to making ten that's amazing. Then, just adding ten thousand dollars to our bottom line like that's actually been, I think, huge for us recently and, like a good example of this, is our first person we ever worked with.
51:13
Actually, we weren't like selling coaching or selling a course or anything at the time, but he really reached out to us. He knew us from a mutual friend. His name is grayson. He's absolutely killing it now. He's building up his own team, land flipping. He's making he'll make about probably over a million dollars this year profit, which is crazy. He's 20 years old and he started with us about two years ago and completely built up his business and we helped him and did phone calls with him and uh, kind of just showed him how to do what we did and he built it into his own thing, has a team now and everything and that's awesome to see. He actually moved out to scottsdale. He was over at our place working for the last two days and uh, we're good friends with him now and just seeing him really cool one because obviously he's very young crushing it.
51:52 - Jackson Wiener (Guest)
But the coolest thing for me was we found this out after the fact. But he DM does. He's like on message Carson. He's like, listen, I want to learn from you guys. I'm like sorry, we don't sell coaching, we're building our business. And he's like I'll give you $2,000 for a 45-minute phone call. He was in high school. Okay, we'll get on a 45-minute phone call. He makes a deal. I'll give you two thousand dollars again for a 45-minute phone call. Okay, we get back on another phone call. I'm like we found out later when he sent us two thousand dollars, he had like twenty four hundred in his account. He was in high school.
52:18
He did that for a phone call, so just the fact that he bet on us, like I trust in these guys to help me, and it panned out. It was very cool to me and then also just like actually believing in yourself that you can make it happen, and he continued to pay us for phone calls. And then finally, I'm like dude grace, you're making a bunch of deals like we have all of these trainings that we train our employees on. Watch these um, we kind of want a piece of your business and we'll help you. We'll almost be partners and we'll help you grow it.
52:41
And we've partnered with grayson on over six figures on deals 10, 15 deals over the years and he now has a team. He dropped out of college, moved out to Scottsdale also and he's crushing it now and that was like the coolest thing for me to see like one this works. Also just like someone that believed in us when really no one else did at the time and like reached out and went out of his way to buy a phone call from us, was able to change his life essentially from it. And also like I wanna like also mention that like to this day, like we've grinded and we've worked hard. I've never seen someone work like that kid. He works like 18 hours a day.
53:14 - Carson Wiener (Guest)
Like I'm not exaggerating. He told him he'll either take a block of sleeping from three to five or like five to seven, and other than that he's working.
53:20 - Jackson Wiener (Guest)
But like 20 hours a day. I could text him or respond in 30 seconds on his computer. He's the hardest worker I've ever seen in my entire life.
53:27 - Carson Wiener (Guest)
He probably needs to dial back on the caffeine a bit, but he works.
53:31 - Preston Zeller (Host)
It's not a long-term sustainable strategy, but yeah, getting a jump start that'll do it. I'm just curious, like what was he so eager to know that he's willing to pay you $2,000 for your time?
53:44 - Carson Wiener (Guest)
I mean, I think he's just that type of person and he's like, even if this, even if I don't learn everything, like maybe I'll learn something, that I can make something happen, I think, just again, like because he was willing to risk it all at that time and again, like, in that scenario, you either have 2,400 bucks or 400. What's the difference? You have a chance of learning knowledge and being able to change your life, which he did. But like that type of person, I think, is who's gonna end up being successful, is willing to risk it, willing to bet on themselves and willing to work every single day to make it happen, no matter what. Cuz. Like you said with the same story of the two brothers, they could, two different people could do the same thing and one could get nothing out of it and one could turn into Grayson that's also something huge that we did over the years, which I don't think a lot of people do that actually have successful businesses is.
54:23 - Jackson Wiener (Guest)
We probably got phone calls or mentorship from every wholesaler whether it's houses or land that we thought knew what they were talking about, because I'm not going to switch to their business model. But if I pay $3,000 and they teach me one thing that adds one deal a month, how much is that going to add to our business? And we just we'd learn mail outs and we'd learn something from this one and this one about houses and this one about teardowns and just little things over the years to where we can add even one deal a year. It pays for the program, so it's like we would just buy knowledge over and over. We bought a marketing agency that had nothing to do with wholesaling because maybe we can learn facebook ads, and we learned that we didn't want to do facebook ads after doing that. But the alternative was we were going to hire an agency and spend 10 grand a month that we would have just lost versus just learning.
55:06 - Carson Wiener (Guest)
That's not going to work for houses because the way we look at it is like now we kind of invest a little bit into stocks and stuff like that just to have. But, um, it's like we could either invest into the stock market, make like 10 a year, or we can try and invest back into our business and try and make an extra 100, 200 a month. It's like, what are you going to do? I, I would way rather invest all the money I have back into the business, try and make a thousand percent a year on my money compared to 10.
55:29
So that's kind of how we've always looked at it.
55:30 - Preston Zeller (Host)
Yeah. So I'm curious, cause you guys are so close, you do business together. Do you have like a policy on like dating, cause that can be not the same.
55:40 - Jackson Wiener (Guest)
No never the same girl.
55:42 - Carson Wiener (Guest)
It was kind of a problem when he didn't have a beard though, because we kind of look like twins so we would get that comment all the time. So it was kind of like obviously, if a girl's going to like me, they're going to like him Same.
55:50 - Jackson Wiener (Guest)
thing.
55:50 - Carson Wiener (Guest)
But like, if he even says hello to a girl I don't even know she exists, vice versa, we don't even think about it. That would never happen. The ugliest girl in the world is Carson's girlfriend.
56:01 - Preston Zeller (Host)
So you're like just still pedal to the metal. But the interesting thing is you never know, because you might look across the room one day and be like, something Ideally, twins.
56:10 - Carson Wiener (Guest)
We could find something. I think that would be pretty cool. Yeah, we haven't found any yet.
56:17 - Preston Zeller (Host)
That has happened. You've got twins, marry twins so well. It's been super great talking with you both, carson Jackson. I'm looking forward to just seeing you guys evolve and grow and anything else you want to share, just like in terms for our audience, or just anything we haven't got out today that would be helpful to know about you or your story or for people.
56:42 - Jackson Wiener (Guest)
I don't think necessarily for us. I think something that's big and something that I've seen is like we get more students and stuff that I just think a lot of people don't see is like a lot of people don't really believe in themselves, and I think that's a good thing about us is not only do we believe in ourself, I believe in everyone. I believe anyone can accomplish anything if you believe you can do it. So if you don't believe you can do it and then just take the action to get there every day consistently and it might take people six days, it might take people six months, it might take people 16 years but if anyone sticks to anything and is consistent and takes the right action, steps and believes they can do it and does it every single day consistently, anyone can do anything.
57:19
Whether it's money, fitness, getting girls like literally anything anyone wants to accomplish in their life. You can get there by just taking the steps to get there and doing it consistently every single day.
57:28 - Carson Wiener (Guest)
Yeah, and, like you said, like it hasn't like. Being successful in business has nothing to do with your IQ. It has nothing to do with anything else other than you need to have the right mindset and be willing to do it every single day and be consistent with it, and everything else will fall into place. And again, like you said, stick to one thing. I think you can get lost by trying a bunch of different things, and if you're doing four different businesses at once and I'm just crushing the one, you're never going to be able to compete with me in any single one. Maybe you'll be doing 20% in each, but you'll never be as successful in the one. So it's just stick to the one thing, find that main thing and focus on it. And again, it doesn't matter how smart you are, it doesn't matter anything else, it's just stick to it, and anybody could anybody truly could do it right yeah, the underlying current of all that is patience yeah, which is.
58:09 - Preston Zeller (Host)
I think that's most people. That's takes a while to learn that yeah but cool.
58:16 - Carson Wiener (Guest)
Well, thanks again yeah, yeah, appreciate, appreciate you guys having us on absolutely looking forward to.
58:21 - Preston Zeller (Host)
Just we'll do a follow-up episode in like a year yeah, absolutely awesome.
58:26 - Carson Wiener (Guest)
I know you guys know Tyson as well, right, Tyson smith, we're best friends with him out here. Oh cool, yeah, yeah well, awesome, yeah, he's.
58:32 - Preston Zeller (Host)
Uh, he comes in pretty often, so yeah Tyson his wife are good people. He's awesome people well, good stuff awesome yeah, appreciate it yeah, thanks for listening to today's podcast.
58:44 - Hope (Announcement)
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